Key takeaways
Utilizing the email program’s more advanced features, such as smart lists and tokens, can help you create personalized emails that are more likely to be effective for your audience.
In this module, you learned how to:
- Create a global smart list to target a specific audience.
- Create an email program with a period cost to ensure proper reporting.
- Define your audience using a smart list.
- Create an email using tokens for personalization and send a sample for review.
- Set up an email A/B test to determine which variations perform best with your audience.
- Measure success using a Smart Campaign.
- Create a local email performance report.