Create an email program

In this step, you'll learn how to use a global smart list to define an email audience.

Demonstration: create an email program

Learn to create an email program for announcing a new product.

1. Create an email program that uses the email send channel.

2. Create email program subfolders for assets, campaigns, and reports.

Demonstration: add a period cost

Learn to add a period cost of 350 for product photography for reporting purposes.

Demonstration: define an audience using a smart list

Learn how to set up an email to send to the audience defined in the global smart list.

1. Add the member of Smart List filter to the Smart List tab.

2. Select the Product-Announcement-List in the dropdown menu.

3. Check the Audience tile to see how many people will be targeted.

Next, you will learn how to use tokens to customize this email for each recipient.