Adobe Marketo Engage core concepts I
In this course, you'll learn how to use the core features of Marketo Engage to attract and engage your audience. Learn how to automate your marketing efforts through batch and trigger email deployments, nurture initiatives and other personalized marketing program.
In this course
16 hours
You will learn how to:
- Create and send an email to a list of imported people.
- Create and send an email to a dynamic list.
- Set up an email A/B test.
- Create a dynamic email based on segmentation rules.
- Nurture prospects as they enter the database.
- Create a gated content initiative using a form, landing pages and an auto-email.
- Automate and measure the success of your initiatives.
- Report and analyze on your marketing efforts.