Understand Workfront DAM
Workfront DAM is a digital asset management (DAM) solution made especially to manage, control, and publish your marketing and creative assets. It can be used in conjunction with workflows you already have in Workfront, where you may be managing projects, task assignments, and other work. Use Workfront to create asset requests and then manage the production and review of assets. Curate, store, and distribute completed and approved assets using Workfront DAM.
As the system administrator, you are responsible for setting up Workfront DAM and maintaining it. You need your stakeholders to provide insight into their processes so you can provide them with a system that meets their needs. These stakeholders might include:
- Internal customers, such as sales managers, advertising reps, or marketing specialists
- Production manager
- Creative director
- Creative team member
In this video, you will:
- Get a high-level overview of Workfront DAM
- Search for and view assets
- Explore how the folder structure affects asset organization and access
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