On-device decisioning

On-device decisioning provides the ability to cache your Adobe Target A/B Test and Experience Targeting (XT) activities on your server and perform in-memory decisioning at near-zero latency, without blocking network requests to the Adobe Target Edge Network.

For more information, see Introduction to on-device decisioning in the Adobe Target SDKs documentation.

Webinar: Personalize and test at zero latency with on-device decisions from Adobe Target

More than ever, marketers, product owners and developers are being tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it.

In this recorded webinar, Adobe Target product experts discuss how moving critical experience optimization decisions on-device to execute locally with near-zero latency can open doors to exciting new use cases while improving site performance for your customers.

Tutorial: On-device decisioning

Adobe Target on-device decisioning enables near-zero latency content delivery.

This 7-minute video:

  • Describes on-device decisioning, including how it compares to other methods of Target implementation
  • Demonstrates how to enable on-device decisioning in Target
  • Examines a sample form-based composer activity that has been configured with JSON content
  • Shows sample Node.JS SDK code containing key configuration required for on-device decisioning
  • Demonstrates results in a browser

For more videos and tutorials, see the Adobe Target Tutorials guide.

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