- Adobe Target Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Adobe Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Adobe Target at a glance
- Chapter 3: Develop your testing an personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Adobe Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Implement Target overview
- Before you implement
- Client-side web: implement Target
- Overview: implement Target for client-side web
- Adobe Experience Platform Web SDK implementation
- at.js implementation
- How at.js works
- How to deploy at.js
- at.js functions
- at.js functions overview
- adobe.target.getOffer()
- adobe.target.getOffers() - at.js 2.x
- adobe.target.applyOffer()
- adobe.target.applyOffers() - at.js 2.x
- adobe.target.triggerView() - at.js 2.x
- adobe.target.trackEvent()
- mboxCreate() - at.js 1.x
- targetGlobalSettings()
- mboxDefine() and mboxUpdate() - at.js 1.x
- targetPageParams()
- targetPageParamsAll()
- registerExtension() - at.js 1.x
- sendNotifications() - at.js 2.1
- at.js custom events
- Debug at.js using the Adobe Experience Cloud Debugger
- Use cloud-based instances with Target
- at.js frequently asked questions
- at.js version details
- Upgrading from at.js 1.x to at.js 2.x
- at.js cookies
- mbox.js implementation (legacy)
- Understand the Global mbox
- Target for mobile apps
- Target for mobile apps overview
- How Target works in mobile apps
- Enable Target in the SDK
- iOS - create a Target location and success metric
- iOS - send custom user data
- Send activity information to Adobe Analytics
- Target mobile preview
- Prefetch offer content
- Target for mobile apps FAQ
- Use Location Service
- Server Side: implement Target
- Hybrid implementation
- Email: implement Target
- Integrate Adobe Target with the Experience Cloud
- Adobe Analytics as the reporting source for Adobe Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Initial provisioning - A4T FAQ
- Activity settings - A4T FAQ
- View reports - A4T FAQ
- Redirect offers - A4T FAQ
- Lift and confidence - A4T FAQ
- Metric definitions - A4T FAQ
- Inflated visit and visitor counts - A4T FAQ
- Classifications - A4T FAQ
- Share metrics, audiences, and reports - A4T FAQ
- Legacy SiteCatalyst to Test&Target Integration - A4T FAQ
- Expected data variances between Target and Analytics when using and not using A4T
- Experience Cloud Audiences
- Integrate Target with Adobe Audience Manager
- Integrate Target with Adobe Campaign
- Experience Cloud Device Co-op
- Adobe Analytics as the reporting source for Adobe Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for Target’s personalization algorithms
- Estimate the Traffic Required for Success
- Preview Experiences for an Automated Personalization Test
- Target Automated Personalization offers
- Manage exclusions
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Preview Automated Personalization activities with experience preview URLs
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity Change Log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer Options
- Include the Same Experience on Similar Pages
- Multipage Activity
- Activity Collisions
- Modifications
- Element Selectors Used in the Visual Experience Composer
- Mobile Viewports for Responsive Experiences
- Visual Experience Composer Best Practices and Limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling Mixed Content in Your Browser
- Page Modification Scenarios
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating Carousels that Work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Reports overview
- Report settings
- Auto-Target Summary report
- Automated Personalization Summary reports
- Personalization Insights report
- Offer reporting groups in Automated Personalization
- Experience Performance report (MVT)
- Location Contribution report (MVT)
- Analytics for Target (A4T) reporting
- Conversion rate
- Downloading data in a CSV file
- Reporting FAQ
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and Contact Information
Implement Target using Dynamic Tag Management (DTM)
Adobe Dynamic Tag Management (DTM) is Adobe’s legacy tag manager.
IMPORTANT
Adobe Launch is the preferred, up-to-date method for implementing Target and the at.js library. For new Target implementations, use Launch. The following guide is for existing clients using a DTM implementation.
For more information, see Best Practices for Implementing Adobe Target using Dynamic Tag Management.