How to deploy at.js

Information about how to deploy the Adobe Target JavaScript library, at.js, using tags in Adobe Experience Platform or without a tag manager.

You can deploy at.js using the following methods:

  • Implement Target using tags in Adobe Experience Platform: Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Tags give customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences.


    Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Adobe Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.

  • Implement Target without a Tag Manager: You can implement Target without using a tag manager (for example, tags in Adobe Experience Platform).

  • Implement Target using a third-party tag manager: Tags in Adobe Experience Platform is the preferred method to implement Target; however, you can also implement Target using a third-party tag manager, including Tealium, Ensighten, and Google Tag. For a list of benefits of using Launch, see Advantages of implementing at.js using the Adobe Target extension.

    However, if you know how to implement Target without a tag manager you can easily implement with a third-party tag manager instead of hard-coding at.js in the site code.

    Here are two relevant topics that will help you implement Target with a third-party tag manager:

    Be sure to check the documentation for your third-party tag manager for more information.

To implement Target when using Single Page Apps (SPAs), see Single Page Application implementation.

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