Adobe Experience Platform Launch is the next-generation tag management platform from Adobe and is the preferred method to implement Adobe Target. Platform Launch gives customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
The following table lists the various sources where you can get more information about Platform Launch:
|Adobe Platform Launch Documentation||Information about deploying and managing the analytics, marketing, and advertising tags necessary to power relevant customer experiences.|
|Adobe Target Extension Documentation||Information about implementing Target using Platform Launch.|
The following advantages apply only if you use Platform Launch to implement at.js. For this reason, Adobe strongly suggests that you use Platform Launch rather than a manual implementation of at.js.