Implement Target using Adobe Platform Launch

Adobe Experience Platform Launch is the next-generation tag management platform from Adobe and is the preferred method to implement Adobe Target. Platform Launch gives customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences.

Implement Target using Platform Launch

The following table lists the various sources where you can get more information about Platform Launch:

Resource Details
Implementing Target using the Adobe Target Extension Tutorial This tutorial provides step-by-step instructions to implement Target in a website with Platform Launch. Topics include adding the at.js JavaScript library, firing the global mbox, adding parameters, and integrating with other solutions. This article is part of a larger tutorial that shows you how to implement Platform Launch, and other Adobe Experience Cloud solutions.
Adobe Platform Launch Documentation Information about deploying and managing the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Adobe Target Extension Documentation Information about implementing Target using Platform Launch.

Advantages of implementing at.js using the Target Platform Launch extension

The following advantages apply only if you use Platform Launch to implement at.js. For this reason, Adobe strongly suggests that you use Platform Launch rather than a manual implementation of at.js.

  • Solves Adobe Analytics and Target race condition: Because the Analytics call could be fired before the Target call, the Target call is not stitched to the Analytics call. This sequencing can lead to incorrect data. Starting with 0.6.0, the Platform Launch extension ensures that the Analytics beacon call waits until the Target call completes, successfully or not. Using Platform Launch solves the data inconsistency customers can experience when implementing manually.
  • Prevents incorrect redirect offer handling: If you have Target and Analytics on the page, and there is a redirect offer executed by Target, you can experience a situation in which the Analytics tracker fires a request when it shouldn’t (because the user is being redirected to a different URL). If you implement Target and Analytics via Platform Launch, you’ll not experience this issue. Using Platform Launch, Target instructs Analytics to abort the Analytics beacon request.

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