Adobe Experience Platform Launch is the next-generation tag management platform from Adobe and is the preferred method to implement Adobe Target. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Launch is the next-generation tag management platform from Adobe and is the preferred method to implement Adobe Target. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
The following table lists the various sources where you can get more information about Launch:
Resource | Details |
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Implementing Target using the Adobe Target Extension Tutorial | This tutorial provides step-by-step instructions to implement Adobe Target in a website with Launch. Topics include adding the at.js JavaScript library, firing the global mbox, adding parameters, and integrating with other solutions. This article is part of a larger tutorial that shows you how to implement Adobe Launch, as well as the other Adobe Experience Cloud solutions. |
Adobe Launch Documentation | Information about deploying and managing all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences. |
Adobe Target Extension Documentation | Information about implementing Target using Launch. |
The following advantages apply only if you use Adobe Launch to implement at.js. For this reason we strongly suggest that you use Adobe Launch rather than DTM or a manual implementation of at.js.