Use Recommendations Offers in A/B Test and Experience Targeting Activities

Recommendations offers can be used with A/B Test and Experience Targeting Activities. This functionality opens up rich capabilities, enabling you to:

• Mix recommendations and non-recommendations content within the same activity
• Easily experiment with placement of recommendations on the page, including the order of multiple recommendations
• Automatically push traffic to the best-performing recommendations experience using Auto-Allocate
• Dynamically assign visitors to tailored recommendations experiences based on their profile using Auto-Target

Additional Resources

• Recommendations as an offer documentation
• Create a Recommendations Activity video