Use Data Providers to integrate third-party data into Adobe Target
Data Providers is a capability that allows you to easily pass data from third parties to Target. A third party could be a weather service, a DMP, or even your own web service. You can then use this data to build audiences, target content, and enrich the visitor profile.
How to use Data Providers
- Implementation expert adds code before at.js (or in the Library Header section of at.js) that makes the API call to the third-party, parses the response and specifies with name/value pairs from the response to send to Target.
- at.js manages flicker and includes the name/value pairs as custom parameters in the global Target request.
- Marketer builds audiences in the Target interface based on these custom parameters.
- Marketer uses these audiences to target experiences, activities, and metrics as well as for reporting audiences.
Data Providers requires at.js 1.3 or above