Use Artificial Intelligence and Automation to Meet the Challenges of Personalization

This video covers the importance of personalization, the challenges of doing personalization well, the solution to these challenges (the four AI/Automation offerings in Adobe Target), and the key building blocks for delivering personalized experiences. It is an edited version of Jamie Brighton’s 2018 Adobe Summit presentation.

On this page

Adobe Summit Banner

A virtual event April 27-28.

Expand your skills and get inspired.

Register for free
Adobe Summit Banner

A virtual event April 27-28.

Expand your skills and get inspired.

Register for free
Adobe Maker Awards Banner

Time to shine!

Apply now for the 2021 Adobe Experience Maker Awards.

Apply now
Adobe Maker Awards Banner

Time to shine!

Apply now for the 2021 Adobe Experience Maker Awards.

Apply now