DocumentationTargetAdobe Target Tutorials

Understand Adobe Target activity types

Last update: Tue Feb 18 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

In this video, you learn how to:

  • Describe A/B activities, Multivariate Tests (MVTs), Experience Targeting (XT) activities, Recommendations, and Automated Personalization (AP) activities in Adobe Target
  • Choose the best activity type to accomplish your business goals
  • Describe the basic workflow common to all activity types

Intended audience

  • Business Practitioner
https://video.tv.adobe.com/v/17386/?quality=12
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