Understand Adobe Target Activity Types


In this video, you learn how to:

  • Describe A/B activities, Multivariate Tests (MVTs), Experience Targeting (XT) activities, Recommendations, and Automated Personalization (AP) activities in Adobe Target
  • Choose the best activity type to accomplish your business goals
  • Describe the basic workflow common to all activity types

Intended Audience

  • Business Practitioner

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