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Experience Cloud ID （ECID）サービス

Last update: Mon Jul 22 2024 00:00:00 GMT+0000 (Coordinated Universal Time)
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Experience Cloud ID （ECID）統合

Target からのコンテンツの取得に Target SDK を使用すると強力になる場合がありますが、ユーザートラッキングに Experience Cloud ID （ECID）を使用する付加価値は Adobe Target を超えて拡大します。 ECID を使用すると、A4T レポートおよび Adobe Audience Manager （AAM）セグメントなど、Adobe Experience Cloud の製品および機能を活用できます。

ECID は、visitor.js によって生成および管理され、独自の状態を維持します。 visitor.js ファイルは、ECID 統合のために Target SDK で使用される AMCV_{organizationId} という名前の cookie を作成します。 Target 応答が返されたら、Target SDK から返された thevisitorState で、クライアントサイドの訪問者インスタンスを更新する必要があります。

<!doctype html>
<html>
<head>
  <meta charset="UTF-8">
  <title>ECID (Visitor API) Integration Sample</title>
  <script src="VisitorAPI.js"></script>
  <script>
    Visitor.getInstance("${organizationId}", {serverState: ${visitorState}});
  </script>
</head>
<body>
  <pre>Sample content</pre>
</body>
</html>
Node.js
code language-js line-numbers 
const express = require("express");
const cookieParser = require("cookie-parser");
const TargetClient = require("@adobe/target-nodejs-sdk");
const CONFIG = {
  client: "acmeclient",
  organizationId: "1234567890@AdobeOrg"
};
const TEMPLATE = `
<!doctype html>
<html>
<head>
  <meta charset="UTF-8">
  <title>ECID (Visitor API) Integration Sample</title>
  <script src="VisitorAPI.js"></script>
  <script>
    Visitor.getInstance("${organizationId}", {serverState: ${visitorState}});
  </script>
</head>
<body>
  <pre>${content}</pre>
</body>
</html>
`;

const app = express();
const targetClient = TargetClient.create(CONFIG);

app.use(cookieParser());
// We assume that VisitorAPI.js is stored in "public" folder
app.use(express.static(__dirname + "/public"));

function saveCookie(res, cookie) {
  if (!cookie) {
    return;
  }

  res.cookie(cookie.name, cookie.value, {maxAge: cookie.maxAge * 1000});
}

const getResponseHeaders = () => ({
  "Content-Type": "text/html",
  "Expires": new Date().toUTCString()
});

function sendSuccessResponse(res, response) {
  res.set(getResponseHeaders());

  const result = TEMPLATE
  .replace("${organizationId}", CONFIG.organizationId)
  .replace("${visitorState}", JSON.stringify(response.visitorState))
  .replace("${content}", response);

  saveCookie(res, response.targetCookie);

  res.status(200).send(result);
}

function sendErrorResponse(res, error) {
  res.set(getResponseHeaders());
  res.status(500).send(error);
}

app.get("/abtest", async (req, res) => {
  const visitorCookie = req.cookies[TargetClient.getVisitorCookieName(CONFIG.organizationId)];
  const targetCookie = req.cookies[TargetClient.TargetCookieName];
  const request = {
      execute: {
        mboxes: [{
          address: { url: req.headers.host + req.originalUrl },
          name: "a1-serverside-ab"
        }]
      }};
Java
code language-java line-numbers 
  console.log("Request", request);

  try {
      const response = await targetClient.getOffers({ request, visitorCookie, targetCookie });
      sendSuccessResponse(res, response);
    } catch (error) {
      sendErrorResponse(res, error);
    }
});

app.listen(3000, function () {
  console.log("Listening on port 3000 and watching!");
});
@Controller
public class TargetControllerSample {

  @Autowired
  private TargetClient targetClient;

  @GetMapping("/")
  public String targetMcid(Model model, HttpServletRequest request, HttpServletResponse response) {
    Context context = getContext(request);
    TargetDeliveryRequest targetDeliveryRequest = TargetDeliveryRequest.builder()
        .context(context)
        .prefetch(getPrefetchRequest())
        .cookies(getTargetCookies(request.getCookies()))
        .build();

    TargetDeliveryResponse targetResponse = targetClient.getOffers(targetDeliveryRequest);
    model.addAttribute("visitorState", targetResponse.getVisitorState());
    model.addAttribute("organizationId", "0DD934B85278256B0A490D44@AdobeOrg");
    setCookies(targetResponse.getCookies(), response);
    return "targetMcid";
  }
}

顧客 ID 統合を使用した ECID

訪問者ユーザーアカウントとログインステータスの詳細を追跡するために、customerIds は Target SDK を介して渡すことができます。

<!doctype html>
<html>
<head>
  <meta charset="UTF-8">
  <title>ECID (Visitor API) Integration Sample</title>
  <script src="VisitorAPI.js"></script>
  <script>
    Visitor.getInstance("${organizationId}", {serverState: ${visitorState}});
  </script>
</head>
<body>
  <pre>Sample content</pre>
</body>
</html>
Node.js
code language-js line-numbers 
const express = require("express");
const cookieParser = require("cookie-parser");
const TargetClient = require("@adobe/target-nodejs-sdk");
const CONFIG = {
  client: "acmeclient",
  organizationId: "1234567890@AdobeOrg"
};
const TEMPLATE = `
<!doctype html>
<html>
<head>
  <meta charset="UTF-8">
  <title>ECID (Visitor API) with Customer IDs Integration Sample</title>
  <script src="VisitorAPI.js"></script>
  <script>
    Visitor.getInstance("${organizationId}", {serverState: ${visitorState}});
  </script>
</head>
<body>
  <pre>${content}</pre>
</body>
</html>
`;

const app = express();
const targetClient = TargetClient.create(CONFIG);

app.use(cookieParser());
// We assume that VisitorAPI.js is stored in "public" folder
app.use(express.static(__dirname + "/public"));

function saveCookie(res, cookie) {
  if (!cookie) {
    return;
  }

  res.cookie(cookie.name, cookie.value, {maxAge: cookie.maxAge * 1000});
}

const getResponseHeaders = () => ({
  "Content-Type": "text/html",
  "Expires": new Date().toUTCString()
});

function sendSuccessResponse(res, response) {
  res.set(getResponseHeaders());

  const result = TEMPLATE
  .replace("${organizationId}", CONFIG.organizationId)
  .replace("${visitorState}", JSON.stringify(response.visitorState))
  .replace("${content}", response);

  saveCookie(res, response.targetCookie);

  res.status(200).send(result);
}

function sendErrorResponse(res, error) {
  res.set(getResponseHeaders());
  res.status(500).send(error);
}

app.get("/abtest", async (req, res) => {
  const visitorCookie = req.cookies[TargetClient.getVisitorCookieName(CONFIG.organizationId)];
  const targetCookie = req.cookies[TargetClient.TargetCookieName];
  const customerIds = {
      "userid": {
        "id": "67312378756723456",
        "authState": TargetClient.AuthState.AUTHENTICATED
      }
    };
  const request = {
    execute: {
      mboxes: [{
        address: { url: req.headers.host + req.originalUrl },
        name: "a1-serverside-ab"
      }]
    }};

  try {
    const response = await targetClient.getOffers({ request, visitorCookie, targetCookie, customerIds });
    sendSuccessResponse(res, response);
  } catch (error) {
    sendErrorResponse(res, error);
  }
});

app.listen(3000, function () {
  console.log("Listening on port 3000 and watching!");
});
Java
code language-java line-numbers 
@Controller
public class TargetControllerSample {

  @Autowired
  private TargetClient targetJavaClient;

  @GetMapping("/targetMcid")
  public String targetMcid(Model model, HttpServletRequest request, HttpServletResponse response) {
    Context context = getContext(request);
    Map<String, CustomerState> customerIds = new HashMap<>();
    customerIds.put("userid", CustomerState.authenticated("67312378756723456"));
    customerIds.put("puuid", CustomerState.unknown("550e8400-e29b-41d4-a716-446655440000"));
    TargetDeliveryRequest targetDeliveryRequest = TargetDeliveryRequest.builder()
       .context(context)
       .prefetch(getPrefetchRequest())
       .cookies(getTargetCookies(request.getCookies()))
       .customerIds(customerIds)
       .build();

    TargetDeliveryResponse targetResponse = targetJavaClient.getOffers(targetDeliveryRequest);
    model.addAttribute("visitorState", targetResponse.getVisitorState());
    model.addAttribute("organizationId", "0DD934B85278256B0A490D44@AdobeOrg");
    setCookies(targetResponse.getCookies(), response);
    return "targetMcid";
  }
}

ECID と Analytics の統合

Target SDK を最大限に活用し、Adobe Analytics が提供する強力な分析機能を使用するには、ECID、Analytics、Target 間の統合を使用できます。

ECID、Analytics、Target 間で統合を使用すると、次のことができます。

  • Adobe Audience Manager（AAM）のセグメントの使用
  • Target から取得したコンテンツに基づいてユーザーエクスペリエンスをカスタマイズする
  • すべてのイベントと成功指標が Analytics に収集されていることを確認します。
  • Analytics の強力なクエリを使用して、素晴らしいレポートビジュアライゼーションを活用します

ECID、Analytics、Target 間の統合では、サーバーサイドでの分析に特別な処理は必要ありません。 代わりに、ECID を統合したら、クライアント側で AppMeasurement.js （Analytics ライブラリ）を追加します。 次に Analytics 訪問者インスタンスを使用して Target と同期します。

<!doctype html>
<html>
<head>
  <meta charset="UTF-8">
  <title>ECID and Analytics integration Sample</title>
  <script src="VisitorAPI.js"></script>
  <script>
    Visitor.getInstance("${organizationId}", {serverState: ${visitorState}});
  </script>
</head>
<body>
  <p>Sample content</p>
  <script src="AppMeasurement.js"></script>
  <script>var s_code=s.t();if(s_code)document.write(s_code);</script>
</body>
</html>
Node.js
code language-js line-numbers 
const express = require("express");
const cookieParser = require("cookie-parser");
const TargetClient = require("@adobe/target-nodejs-sdk");
const CONFIG = {
  client: "acmeclient",
  organizationId: "1234567890@AdobeOrg"
};
const TEMPLATE = `
<!doctype html>
<html>
<head>
  <meta charset="UTF-8">
  <title>ECID and Analytics integration Sample</title>
  <script src="VisitorAPI.js"></script>
  <script>
    Visitor.getInstance("${organizationId}", {serverState: ${visitorState}});
  </script>
</head>
<body>
  <p>${content}</p>
  <script src="AppMeasurement.js"></script>
  <script>var s_code=s.t();if(s_code)document.write(s_code);</script>
</body>
</html>
`;

const app = express();
const targetClient = TargetClient.create(CONFIG);

app.use(cookieParser());
// We assume that VisitorAPI.js and AppMeasurement.js are stored in "public" directory
app.use(express.static(__dirname + "/public"));

function saveCookie(res, cookie) {
  if (!cookie) {
    return;
  }

  res.cookie(cookie.name, cookie.value, {maxAge: cookie.maxAge * 1000});
}

const getResponseHeaders = () => ({
  "Content-Type": "text/html",
  "Expires": new Date().toUTCString()
});

function sendSuccessResponse(res, response) {
  res.set(getResponseHeaders());

  const result = TEMPLATE
  .replace("${organizationId}", CONFIG.organizationId)
  .replace("${visitorState}", JSON.stringify(response.visitorState))
  .replace("${content}", response);

  saveCookie(res, response.targetCookie);

  res.status(200).send(result);
}

function sendErrorResponse(res, error) {
  res.set(getResponseHeaders());

  res.status(500).send(error);
}

app.get("/abtest", async (req, res) => {
  const visitorCookie = req.cookies[TargetClient.getVisitorCookieName(CONFIG.organizationId)];
  const targetCookie = req.cookies[TargetClient.TargetCookieName];
  const request = {
      execute: {
        mboxes: [{
          address: { url: req.headers.host + req.originalUrl },
          name: "a1-serverside-ab"
        }]
      }};

    try {
      const response = await targetClient.getOffers({ request, visitorCookie, targetCookie });
      sendSuccessResponse(res, response);
    } catch (error) {
      sendErrorResponse(res, error);
    }
});

app.listen(3000, function () {
  console.log("Listening on port 3000 and watching!");
});
Java
code language-java line-numbers 
@Controller
public class TargetControllerSample {

    @Autowired
    private TargetClient targetJavaClient;

    @GetMapping("/targetAnalytics")
    public String targetMcid(Model model, HttpServletRequest request, HttpServletResponse response) {
        Context context = getContext(request);
        Map<String, CustomerState> customerIds = new HashMap<>();
        customerIds.put("userid", CustomerState.authenticated("67312378756723456"));
        customerIds.put("puuid", CustomerState.unknown("550e8400-e29b-41d4-a716-446655440000"));
        TargetDeliveryRequest targetDeliveryRequest = TargetDeliveryRequest.builder()
                .context(context)
                .prefetch(getPrefetchRequest())
                .cookies(getTargetCookies(request.getCookies()))
                .customerIds(customerIds)
                .trackingServer("imsbrims.sc.omtrds.net")
                .build();

        TargetDeliveryResponse targetResponse = targetJavaClient.getOffers(targetDeliveryRequest);
        model.addAttribute("visitorState", targetResponse.getVisitorState());
        model.addAttribute("organizationId", "0DD934B85278256B0A490D44@AdobeOrg");
        setCookies(targetResponse.getCookies(), response);
        return "targetAnalytics";
    }
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