Location is an important context for understanding and engaging with mobile users. By using this context, mobile app developers can enhance the app design and make it a more personalized and engaging experience.
Adobe Experience Platform Location Service (Location Service) is a geo-location service that enables mobile apps with location awareness to understand the location context by using rich and easy-to-use SDK interfaces accompanied by a flexible database of points of interests (POIs).
You can use Location Service with Target to leverage rules with tags in Adobe Experience Platform to attach your Places data to your Adobe Target SDK events.
For more information, see Use Location Service with Adobe Target in the Adobe Experience Platform Location Service guide.