Target for mobile apps

Adobe Target helps test, personalize, and optimize mobile app experiences based on user behavior and mobile context. You can deliver interactions that engage and convert through iterative testing as well as rules-based and AI-powered personalization.

Adobe Experience Platform Mobile SDK

The Adobe Experience Platform Mobile SDK is the recommended solution to power Adobe Experience Cloud solutions and services in your mobile apps.

For more information about implementing Target on mobile apps, see the Adobe Experience Platform SDK for Mobile Apps documentation.

Information specific to Target can be found under Adobe Target.

Adobe Mobile SDK version 4.x


Support for the Adobe Mobile version 4.x SDKs has ended as of August 31, 2021 and is no longer recommended for Adobe Target mobile users.

If you are still using the legacy Adobe Mobile version 4.x SDKs, the mobile app targeting process includes the following steps:

  1. How Target works in mobile apps
  2. Enable Target in the SDK
  3. Create a Target location and success metric
  4. Send custom user data

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