Overview

An opportunity generator identifies placement opportunities by custom tags in a stream, ad signaling mode custom markers, and so on. The opportunity generator sends these placement opportunities to the content resolver, which customizes the content/ad insertion workflow based on the placement opportunity’s properties and metadata.

TVSDK includes the following default opportunity generators:

• ManifestCuesOpportunityGenerator generates opportunities from the default ad cues ( #EXT-X-CUE).

• AdSignalingModeOpportunityGenerator generates an initial opportunity for the specified ad signaling mode. This ignores any cues or timed metadata information.

• CustomMarkerOpportunityGenerator generates opportunities to replace baked-in C3 ads.

• AuditudeResolver’s opportunity generator produces opportunities when lazy ad resolving is on.

TVSDK also includes default content resolvers:

• CustomRangeResolver
• JSONResolver
• AuditudeResolver, which can communicate with Primetime ad decisioning.

You can override the default opportunity generators and content resolvers to customize the advertising workflow in ways such as the following:

• Recognize custom tags for ad insertion. For more information, see Customize opportunity generators and content resolvers.
• Create a customized ad provider.
• Black out content.