Best practices for companion banner ads

Last update: 2023-10-02

TVSDK supports companion banner ads, which are ads that accompany a linear ad and often remain on the page after the linear ad ends. Your application is responsible for displaying the companion banners that are provided with a linear ad.

When displaying companion ads, follow these recommendations:

  • Attempt to present as many of a video ad’s companion banner ads as will fit in your player’s layout.

  • Present a companion banner only if you have a location that matches the ad’s specified height and width.


    Do not resize the ad.

  • Begin presenting the companion banner(s) as soon as possible after the ad begins.

  • Do not overlay the main ad/video container with companion banners.

  • You can display companion banners after the ad ends.

The standard practice is to display each companion banner until you have a replacement for the ad.

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