In Adobe Primetime ad decisioning, you can target ads on key-value pairs.
To pass these key value pairs to Browser TVSDK:
var auditudeSettings = new AdobePSDK.AuditudeSettings();
var targetingInfo = new AdobePSDK.Metadata();
// Add key value pairs to targetingInfo
targetingInfo.setValue(key1, value1);
targetingInfo.setValue(key2, value2);
auditudeSettings.targetingInfo = targetingInfo;