Primetime Ad Insertion provides several features to optimize video start-up time, such as caching and rules for route/protocol optimization. Here are some other recommendations to ensure faster video start-up times when using Primetime Ad Insertion:
Serve all ads and content from Content Delivery Networks (CDNs)
Reduce or remove TLS handshakes between Primetime Ad Insertion and the CDNs. For more information, see Optimize routes and protocols.
Serve ad and content fragments from the same CDN
Insert cache-control headers for live/VOD content and manifests
Reduce or remove ad providers or ad creatives that are slow to respond