Optimize video start-up times overview

Primetime Ad Insertion provides several features to optimize video start-up time, such as caching and rules for route/protocol optimization. Here are some other recommendations to ensure faster video start-up times when using Primetime Ad Insertion:

  • Serve all ads and content from Content Delivery Networks (CDNs)

  • Reduce or remove TLS handshakes between Primetime Ad Insertion and the CDNs. For more information, see Optimize routes and protocols.

  • Serve ad and content fragments from the same CDN

  • Insert cache-control headers for live/VOD content and manifests

  • Reduce or remove ad providers or ad creatives that are slow to respond

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