Create a tag property

Data Collection is the next generation of mobile SDK and website tag management capabilities. The tags capability gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising solutions necessary to power relevant customer experiences. There is no additional charge for tags. It is available to any Adobe Experience Cloud customer.

In this lesson, you will create a tag property for mobile apps.


Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:


In order to complete the next few lessons, you must have permission to Develop, Approve, Publish, Manage Extensions, and Manage Environments in tags. If you are unable to complete any of these steps because the user interface options are not available to you, reach out to your Experience Cloud Administrator to request access. For more information on tag user permissions, see the documentation.

Learning Objectives

At the end of this lesson, you will be able to:

  • Log into the Data Collection user interface
  • Create a new mobile tag property
  • Configure a mobile tag property

Go to Data Collection

To get to Data Collection

  1. Log into the Adobe Experience Cloud

  2. Click the Solution Switcher Icon icon to open the solution switcher

  3. Select Launch/Data Collection from the menu

    Open the solution switcher using the icon and click Activation

You should now see the Tags Properties screen (if no properties have ever been created in the account, this screen might be empty):

Properties Screen

Create a Property

A property is basically a container that you fill with extensions, rules, data elements, and libraries as you deploy tags to your app. A single mobile property can be used across multiple app platforms (e.g. iOS and Android™) provided the apps contain similar functionality and require the same solutions to be implemented. For more information on creating properties, see “Set up a mobile property” in the product documentation.

To Create a Property

  1. Click the New Property button:

    Click New Property

  2. Name your property (e.g. Mobile Tutorial)

  3. As the platform, click Mobile

  4. Click the Save button

    Create a new Property

Your new property should display on Properties page. Note that if you check the box next to the property name, options to Configure or Delete the property appear above the property list. Click on the name of your property (e.g. Mobile Tutorial) to open the Overview screen.
Click the name of the property to open it

Next “Add Extensions” >

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