- Tutorial Overview
- Architecture Overview
- Video Overview
- 0 - Getting started
- 1 - Launch and the Web SDK extension
- Overview
- 1.1 Understanding Adobe Experience Platform Launch
- 1.2 Edge Network and Server Side Data Collection
- 1.3 Introduction to Launch
- 1.4 Client-side Web Data Collection
- 1.5 Implement Adobe Analytics and Adobe Audience Manager
- 1.6 Implement Adobe Target
- 1.7 XDM Schema requirements in Adobe Experience Platform
- Summary and benefits
- 2 - Data Ingestion
- 3 - Real-time Customer Profile
- 4 - Voice Assistant - Amazon Alexa
- 5 - ETL Tools
- 6 - Journey Orchestration
- 7 - Query Service
- 8 - Data Science Workspace - Popularity Based Recommendations
- 9 - Data Ingestion using Google Tag Manager and Google Analytics
- Overview
- 9.0 Create a Google Account
- 9.1 Create a Google Tag Manager Property
- 9.2 Setup Google Analytics & link it to GTM
- 9.3 Configure GTM Variables
- 9.4 Retrieve Data Sets in Platform
- 9.5 Configure GTM Tags & Triggers
- 9.6 Publish your GTM Property
- 9.7 Implement GTM Tag on Platform Demo website
- 9.8 Verify Data Ingestion from website into Platform
- Summary and benefits
- 10 - Data Science Workspace - Churn Prediction Model
- 11 - Real-time CDP - Build a segment and take action!
- Overview
- 11.1 Build a segment and enable Streaming Segmentation
- 11.2 Review how to configure DV360 Destination using Destinations
- 11.3 Take Action: send your segment to DV360
- 11.4 Take Action: Send your segment to Google AdWords RLSA using Adobe Audience Manager
- 11.5 Take Action: send your segment to an S3-destination
- 11.6 Take Action: send your segment to Adobe Target
- Summary and benefits
- 12 - Journey Orchestration - External Weather API, SMS Action and more…
- 13 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experience Platform
- 14 - Offer Decisioning
- Overview
- 14.1 Offer Decisioning 101
- 14.2 Configure your Offers and Offer Activity
- 14.3 Prepare your Launch and Web SDK setup for Offer Decisioning
- 14.4 Test your Offer Activity using the demo website
- 14.5 Test your Offer Activity using the API
- 14.6 Test your Offer Activity using Journey Orchestration
- Summary and benefits
- 15 - Data Science Workspace - Car Insurance Sales Propensity
- 16 - Ingest and Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector
- Overview
- 16.1 Create your Google Cloud Platform Account
- 16.2 Create your first query in BigQuery
- 16.3 Connect GCP & BigQuery to Adobe Experience Platform
- 16.4 Load data from BigQuery into Adobe Experience Platform
- 16.5 Analyze Google Analytics Data using Customer Journey Analytics
- Summary and benefits
- 17 - Adobe Experience Platform and Microsoft Dynamics 365
- Overview
- 17.1 Create your Microsoft Dynamics 365 account
- 17.2 Connect Microsoft Dynamics 365 to Adobe Experience Platform via a Source Connector
- 17.3 Create a Contact in Microsoft Dynamics 365 using Journey Orchestration & Import data from Microsoft Dynamics
- 17.4 Update a contact in Microsoft Dynamics 365 and automatically trigger a journey
- Summary and benefits
- 18 - Segment Activation to Microsoft Azure Event Hub
- Overview
- 18.0 Configure your environment
- 18.1 Configure your Microsoft Azure EventHub environment
- 18.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
- 18.3 Create Streaming Segments
- 18.4 Activate Segment
- 18.5 Create your Microsoft Azure Project
- 18.6 End-to-end scenario
- Summary and benefits
- 19 - Adobe Experience Platform and ServiceNow: connecting service to marketing and sales
- Overview
- 19.1 Setup your ServiceNow developer instance
- 19.2 Install and configure the integration between ServiceNow and Adobe Experience Platform through Adobe I/O
- 19.3 Setup your ServiceNow environment
- 19.4 Setup your ServiceNow UI
- 19.5 Setup your ServiceNow Flow
- 19.6 Prepare End-to-end Demo
- 19.7 End-to-end Demo
- Summary and benefits
- 20 - AI-Driven Chat Apps and Live Chat powered by Stackchat
- Overview
- 20.1 Onboard to Stackchat
- 20.2 Build your Luma Bot
- 20.3 Build your Luma Bot - Cloud Functions
- 20.4 Use Journey Orchestration to trigger an email follow up after interacting with your chatbot
- 20.5 Configure the integration between Stackchat and Adobe Experience Platform
- 20.6 Test your chatbot on the demo website
- 20.7 Connect your chatbot to Facebook Messenger
- 20.8 Test the WeChat Integration
- Summary and benefits
Documentation
11.3 - Take Action: send your segment to DV360
Log in to Adobe Experience Platform by going to this URL: https://experience.adobe.com/platform
After logging in, you’ll land on the homepage of Adobe Experience Platform.
In the left menu, go to Destinations.
You’ll then see the Destinations homepage.
In Destinations, click on Google Display & Video 360.
Click on Browse Destinations.
You’ll then see all available Google Display & Video 360 destinations.
Click the Destination Name of DV360 - Advertiser ID: 5701635.
You’ll then see this screen:
Click Edit Activation.
You’ll then see all available segments in your Adobe Experience Platform instance. Search and select the segment you created in 1.
Click Next.
On the next page, click Next.
On the next page, click Finish.
Your segment is now linked to Google DV360. Every time a customer qualifies for this segment, a signal will be sent to Google DV360 to include that customer in the Audience at Google DV360 side.
Next Step: 11.4 Take Action: Send your segment to Google AdWords RLSA using Adobe Audience Manager
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