11.3 - Take Action: send your segment to DV360

Log in to Adobe Experience Platform by going to this URL: https://experience.adobe.com/platform

After logging in, you’ll land on the homepage of Adobe Experience Platform.

Data Ingestion

In the left menu, go to Destinations.

You’ll then see the Destinations homepage.

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In Destinations, click on Google Display & Video 360.

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Click on Browse Destinations.

You’ll then see all available Google Display & Video 360 destinations.

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Click the Destination Name of DV360 - Advertiser ID: 5701635.

You’ll then see this screen:

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Click Edit Activation.

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You’ll then see all available segments in your Adobe Experience Platform instance. Search and select the segment you created in 1.

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Click Next.

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On the next page, click Next.

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On the next page, click Finish.

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Your segment is now linked to Google DV360. Every time a customer qualifies for this segment, a signal will be sent to Google DV360 to include that customer in the Audience at Google DV360 side.

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Next Step: 11.4 Take Action: Send your segment to Google AdWords RLSA using Adobe Audience Manager

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