- Tutorial Overview
- Architecture Overview
- Video Overview
- 0 - Getting started
- 1 - Launch and the Web SDK extension
- Overview
- 1.1 Understanding Adobe Experience Platform Launch
- 1.2 Edge Network and Server Side Data Collection
- 1.3 Introduction to Launch
- 1.4 Client-side Web Data Collection
- 1.5 Implement Adobe Analytics and Adobe Audience Manager
- 1.6 Implement Adobe Target
- 1.7 XDM Schema requirements in Adobe Experience Platform
- Summary and benefits
- 2 - Data Ingestion
- 3 - Real-time Customer Profile
- 4 - Voice Assistant - Amazon Alexa
- 5 - ETL Tools
- 6 - Journey Orchestration
- 7 - Query Service
- 8 - Data Science Workspace - Popularity Based Recommendations
- 9 - Data Ingestion using Google Tag Manager and Google Analytics
- Overview
- 9.0 Create a Google Account
- 9.1 Create a Google Tag Manager Property
- 9.2 Setup Google Analytics & link it to GTM
- 9.3 Configure GTM Variables
- 9.4 Retrieve Data Sets in Platform
- 9.5 Configure GTM Tags & Triggers
- 9.6 Publish your GTM Property
- 9.7 Implement GTM Tag on Platform Demo website
- 9.8 Verify Data Ingestion from website into Platform
- Summary and benefits
- 10 - Data Science Workspace - Churn Prediction Model
- 11 - Real-time CDP - Build a segment and take action!
- Overview
- 11.1 Build a segment and enable Streaming Segmentation
- 11.2 Review how to configure DV360 Destination using Destinations
- 11.3 Take Action: send your segment to DV360
- 11.4 Take Action: Send your segment to Google AdWords RLSA using Adobe Audience Manager
- 11.5 Take Action: send your segment to an S3-destination
- 11.6 Take Action: send your segment to Adobe Target
- Summary and benefits
- 12 - Journey Orchestration - External Weather API, SMS Action and more…
- 13 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experience Platform
- 14 - Offer Decisioning
- Overview
- 14.1 Offer Decisioning 101
- 14.2 Configure your Offers and Offer Activity
- 14.3 Prepare your Launch and Web SDK setup for Offer Decisioning
- 14.4 Test your Offer Activity using the demo website
- 14.5 Test your Offer Activity using the API
- 14.6 Test your Offer Activity using Journey Orchestration
- Summary and benefits
- 15 - Data Science Workspace - Car Insurance Sales Propensity
- 16 - Ingest and Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector
- Overview
- 16.1 Create your Google Cloud Platform Account
- 16.2 Create your first query in BigQuery
- 16.3 Connect GCP & BigQuery to Adobe Experience Platform
- 16.4 Load data from BigQuery into Adobe Experience Platform
- 16.5 Analyze Google Analytics Data using Customer Journey Analytics
- Summary and benefits
- 17 - Adobe Experience Platform and Microsoft Dynamics 365
- Overview
- 17.1 Create your Microsoft Dynamics 365 account
- 17.2 Connect Microsoft Dynamics 365 to Adobe Experience Platform via a Source Connector
- 17.3 Create a Contact in Microsoft Dynamics 365 using Journey Orchestration & Import data from Microsoft Dynamics
- 17.4 Update a contact in Microsoft Dynamics 365 and automatically trigger a journey
- Summary and benefits
- 18 - Segment Activation to Microsoft Azure Event Hub
- Overview
- 18.0 Configure your environment
- 18.1 Configure your Microsoft Azure EventHub environment
- 18.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
- 18.3 Create Streaming Segments
- 18.4 Activate Segment
- 18.5 Create your Microsoft Azure Project
- 18.6 End-to-end scenario
- Summary and benefits
- 19 - Adobe Experience Platform and ServiceNow: connecting service to marketing and sales
- Overview
- 19.1 Setup your ServiceNow developer instance
- 19.2 Install and configure the integration between ServiceNow and Adobe Experience Platform through Adobe I/O
- 19.3 Setup your ServiceNow environment
- 19.4 Setup your ServiceNow UI
- 19.5 Setup your ServiceNow Flow
- 19.6 Prepare End-to-end Demo
- 19.7 End-to-end Demo
- Summary and benefits
- 20 - AI-Driven Chat Apps and Live Chat powered by Stackchat
- Overview
- 20.1 Onboard to Stackchat
- 20.2 Build your Luma Bot
- 20.3 Build your Luma Bot - Cloud Functions
- 20.4 Use Journey Orchestration to trigger an email follow up after interacting with your chatbot
- 20.5 Configure the integration between Stackchat and Adobe Experience Platform
- 20.6 Test your chatbot on the demo website
- 20.7 Connect your chatbot to Facebook Messenger
- 20.8 Test the WeChat Integration
- Summary and benefits
1. Foundation - Setup of Adobe Experience Platform Launch and the Web SDK extension
Author: Matthew Joseph Woolley, Wouter Van Geluwe
This foundational module introduces you to Adobe’s data collection vision and explains how to get data from a website and mobile application into Adobe Experience Platform and other applications via Adobe Experience Platform Launch, the Adobe Experience Platform SDKs and Adobe Experience Platform Edge Network. This module introduces some concepts and technologies that have an impact beyond the scope of an Adobe Experience Platform technical tutorial. It should be clear which parts of these exercises are foundational to the rest of the comprehensive tutorial, which teach you more about Experience Edge and its capabilities, and where to go for further information and tutorials.
Learning Objectives
- Learn how a brand uses Adobe Experience Platform Launch as their Tag Management System (TMS).
- Learn the data flows used by a brand to ingest data to their Adobe products.
- Learn how to send data to the Adobe Experience Platform and other products via the Adobe Experience Platform Edge Network.
- Learn how to create Data Elements and Rules that collect data from Web and Mobile.
- Learn about the Web SDK tracking events and how to debug their contents.
- Learn what a data layer is and what Adobe recommends when implementing one.
- Learn what the steps are to implement Web SDK from scratch.
- Learn the difference between a web and mobile implementation.
Prerequisites
- Access to Adobe Experience Platform: https://experience.adobe.com/platform
- Access to Adobe Experience Platform Launch: https://launch.adobe.com
- Access to a Platform demo website
- This documentation has been created to facilitate hands-on, technical enablement around Adobe Experience Platform. In order to complete some of the modules, you’ll need to change some variables and replace them by your specific Environment Variables. Please contact your Adobe contact who will provide you with the required Environment Variables of your specific Adobe Experience Platform instance.
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you’re a participant in one of the workshops and need your access credentials, please contact your Adobe representative who will provide you with the required information.
Architecture Overview
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
Exercises
1.1 Understanding Adobe Experience Platform Launch
In this exercise, explore the Adobe Experience Platform UI and get an understanding of its capabilities.
1.2 Edge Network and Server Side Data Collection
In this exercise, you’ll learn how to forward data to Adobe products in the Adobe Experience Platform Launch interface and investigate the data flows used by the demo website.
In this exercise, you’ll learn how to set-up an Extension, build Data Elements and Rules and publish them to the web.
1.4 Client-side Web Data Collection
In this exercise, debug the Web SDK that has been installed to understand how it works and what data will be used in future exercises.
1.5 Implement Adobe Analytics and Adobe Audience Manager
In this exercise, see and use web data collected with the Web SDK in Adobe Analytics and Adobe Audience Manager.
In this exercise, set-up an activity in Adobe Target, implemented via the Web SDK.
1.7 XDM Schema requirements in Adobe Experience Platform
To ensure Web SDK and alloy.js are able to ingest data into Adobe Experience Platform, there is a requirement for a specific XDM Mixin to be part of the XDM Schema in Adobe Experience Platform.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact Wouter Van Geluwe directly, by sending an email to vangeluw@adobe.com.