9.4 Combine Adobe Target and Offer Decisioning

In order to load the demo website project in Adobe Target, you first need to collect a special link that will allow Adobe Target to load your demo website project.

To do that, go to https://builder.adobedemo.com/projects. After logging in with your Adobe ID, you’ll see this. Click your website project to open it.

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You’ll now see this. Click Share.

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Click Generate Link and then copy the link to your clipboard.

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Go to https://bitly.com, paste the link you copied and click Shorten. You’ll now get a shortened link, which looks like this: https://bit.ly/3JxN7aG. You’ll need that link in the next exercise.

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9.4.2 Collect

Now go to the Adobe Experience Cloud homepage by going to https://experiencecloud.adobe.com/. Click Target.

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On the Adobe Target homepage, you’ll see all existing Activities.

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Click + Create Activity to create a new Activity.

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Select Experience Targeting.

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Now select Visual and paste your shortened link in the field Enter Activity URL. Click Next.

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You’ll then see your demo website project being loaded in the Visuel Experience Composer.

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Go to Browse mode to click Allow all on the cookie consent popup.

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Click the area which contains the text Featured Categories. Click Insert Before and then select Offer Decision.

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You’ll then see this popup. Select your sandbox --aepSandboxId-- and then select the placement Web - Image.

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Next, select your decision --demoProfileLdap-- - Luma Decision. Click Save.

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You’ll then see this. Make sure the add an additional template rule URL contains your-project-name. CLick Save.

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You’ll then see this. Click Next.

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Enter a name for your offer, use this name: --demoProfileLdap-- - XT with Offers (VEC). Click Next.

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You’ll then see this. Define your Goal Metric as indicated. Click Save & Close.

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Your offer is now created and is being published.

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Once your offer is published, you can enable it.

Next Step: 9.5 Use your decision in an email and sms

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