Author: Wouter Van Geluwe
In this module, you’ll use Adobe Journey Optimizer to listen to customer behavior, both online and offline, and respond to it in an intelligent, contextual and real-time way. You’ve already had an initial hands-on experience with Adobe Journey Optimizer in Module 6. In this exercise, you’ll go a bit deeper and explore a more advanced use case whereby external data sources are used as part of a journey.
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Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
As a brand, you’ve invested heavily in personalizing online experiences. Now, you want to be as contextual and relevant for offline experiences.
In this module, you’ll use a customer’s presence in an offline store to then deliver a personalized experience inside the store by showcasing relevant content to that customer on our in-store screens and at the same time, we want to deliver a personalized Push or SMS Message to that same customer, all in real-time.
As a brand, you also understand that context greatly impacts a customer’s interest, so you want to bring in the current weather information of that customer’s location, to decide what content or promotion to display.
For this module, please use this sandbox:
Don’t forget to install, configure and use the Chrome Extension as referenced in 0.1 - Install the Chrome extension for the Experience League documentation
Learn how to define a custom event using Adobe Journey Optimizer.
Learn how to configure an external data source using Adobe Journey Optimizer.
Learn how to define an external action using Adobe Journey Optimizer.
Combine events, data sources and actions into an intelligent and contextual journey.
Trigger your specific journey.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact Wouter Van Geluwe directly, by sending an email to email@example.com.