Customer AI works by analyzing existing Consumer Experience Event data to predict churn or conversion propensity scores. Creating a new Customer AI instance allows marketeers to define goals and measures.
In Adobe Experience Platform, click Services in the left menu. The Services browser appears and displays all available services at your disposal. In the card for Customer AI, click Open.
Click Create instance.
You’ll then see this.
Enter the required details for the Customer AI instance:
--demoProfileLdap-- Product Purchase Propensity
You’ll then see this. Select the dataset you created in the previous exercise which is named
--demoProfileLdap - Demo System - Customer Experience Event Dataset. Click Next.
Select Will occur and define the field commerce.purchases.value as the target variable.
Next, set your schedule to run Weekly and set the time as close as possible to your current time. Ensure that the toggle Enable scores for Profile is enabled.
You’ll then see this popup. Click OK.
After you configure the instance, you can see it in the Customer AI instance list and also preview the summary of the setup and execution details by clicking on the Customer AI instance row. The summary panel will also display error details in case errors have been found.
You can modify any definition or attribute as long as your Customer AI instance’s status is either Awaiting training or Error