Congratulations and thank you for investing your time in learning about Adobe Experience Platform!
In this module, you’ve learned how the Real-time Customer Profile’s identity graph is built and also, how to consume the Real-time Customer Profile on a single customer level and through the use of segments. You’ve learned how a marketer can do that using the user interface and you’ve also learned how the Real-time Customer Profile can be consumed programmatically through the API.
Let’s highlight the benefits of the Real-time Customer Profile :
The Real-time Customer Profile is built on a flexible and real-time identity graph which makes it possible to dynamically merge profile fragments across multiple datasets together based on the identifiers.
Once profile fragments are merged through the Identity Graph, any of the available identifiers can be used to retrieve a customer’s profile
Segmentation is now done using XDM as the language behind the segment which makes the segment easily reusable and understandable
Segments can now also be created through the API, which makes it possible to define a segment externally in a programmatic way and then insert the segment definition through the API.