13.3 Create a segment

13.3.1 Introduction

You’ll create a simple segment:

  • Interest in Equipment for which customer profiles will qualify when they visit the Equipement page of the Luma demo website.

Good to know

Real-time CDP will trigger an activation to a destination when you qualify for a segment that is part of that destination’s activation list. When that is the case, the segment qualification payload that will be send to that destination will contain all the segments for which your profile qualifies.

The goal of this module is to show that your Customer Profile’s segment qualification is sent to your event hub destination in real-time.

Segment Status

A segment qualification in Adobe Experience Platform always has a status-property and can be one of the following:

  • realized: this indicates a new segment qualification
  • existing: this indicates an existing segment qualification
  • exited: this indicates that the profile does no longer qualify for the segment

13.3.2 Build the segment

Building a segment is explained in detail in Module 6.

Create Segment

Log in to Adobe Experience Platform by going to this URL: https://experience.adobe.com/platform.

After logging in, you’ll land on the homepage of Adobe Experience Platform.

Data Ingestion

Before you continue, you need to select a sandbox. The sandbox to select is named --aepSandboxId--. You can do this by clicking the text Production Prod in the blue line on top of your screen. After selecting the appropriate sandbox, you’ll see the screen change and now you’re in your dedicated sandbox.

Data Ingestion

Go to Segments. Click the + Create segment button.

Data Ingestion

Name your segment --demoProfileLdap-- - Interest in Equipment and add the page name experience event:

Click on Events, and drag and drop XDM ExperienceEvent > Web > Web page details > Name. Enter equipment as the value:

4-05-create-ee-2.png

Drag and drop XDM ExperienceEvent > --aepTenantIdSchema-- > demoEnvironment > brandName. Enter --demoProfileLdap-- as the value, set the comparison parameter to contains and click Save:

4-05-create-ee-2-brand.png

PQL Definition

The PQL of your segment looks like:

CHAIN(xEvent, timestamp, [C0: WHAT(web.webPageDetails.name.equals("equipment", false) and _experienceplatform.demoEnvironment.brandName.contains("--demoProfileLdap--", false))])

Next Step: 13.4 Activate segment

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