In this module, you will get hands-on experience with the Customer Journey Analytics application service.
Customer Journey Analytics provides a toolkit to business intelligence and data science teams for stitching and analysis of cross-channel data (online and offline). The capabilities within Customer Journey Analytics deliver context and clarity to the complex multi-channel customer journeys. The provided context generates actionable insight into how to remove pain points from the customer conversion process and deliver positive experiences in the moments that matter most.
Have a look at this video to understand the value, customer journey and configuration process:
More info on Customer Journey Analytics can be found here.
This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you’re a participant in one of the workshops and need your access credentials, please contact your Adobe representative who will provide you with the required information.
Have a look at the below architecture, which highlights the components that will be discussed and used in this module.
For this module, please use this sandbox:
Don’t forget to install, configure and use the Chrome Extension as referenced in 0.1 - Install the Chrome extension for the Experience League documentation
Learn all about the Customer Journey Analytics concepts.
Learn how to consume multiple datasets from Adobe Experience Platform into Customer Journey Analytics.
Learn how to configure a data view in Customer Journey Analytics.
Learn how to do some data preparation before continuing with analysis.
Learn how to visualize Adobe Experience Platform data using Customer Journey Analytics.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact Wouter Van Geluwe directly, by sending an email to firstname.lastname@example.org.