1.1 Understanding Adobe Experience Platform Data Collection
Adobe Experience Platform Data Collection is used by brands for a number of use cases. It is a next generation Tag Management System (TMS) that gives customers a simple way to deploy and manage all of the analytics, marketing and advertising solutions necessary to power relevant customer experiences. There is no additional charge for Adobe Experience Platform Data Collection and it’s available for any Adobe Experience Cloud customer. A brand could use Adobe Experience Platform Data Collection to:
Implement Adobe Experience Cloud applications as well as Adobe Experience Platform.
Manage the different requirements of different parts of the organization by providing each with their own Property to manage.
Allow for testing and lifecycle management.
Adobe Experience Platform Data Collection is a very advanced tool that has scope beyond an Adobe Experience Platform tutorial. Organizations might not use Adobe Experience Platform Data Collection for its tag management capabilities and instead use non-Adobe tag management solutions for injecting code and managing tags. Using a non-Adobe tag management solution is supported by Adobe and Adobe Professional Services.
Some further reading for those interested in understanding Adobe Experience Platform Data Collection further are included below.