Tutorial Overview
Architecture Overview
Video Overview
Measuring completion
0 - Getting started
- Overview
- 0.1 Use Demo System Next to setup your Adobe Experience Platform Data Collection client property
- 0.2 Create your Datastream
- 0.3 Create your Enablement Configuration ID
- 0.4 Use the website
- 0.5 Use the mobile app
- 0.6 Install the Chrome extension for the Experience League documentation
1 - Adobe Experience Platform Data Collection and the Web SDK extension
- Overview
- 1.1 Understanding Adobe Experience Platform Data Collection
- 1.2 Edge Network, Datastreams and Server Side Data Collection
- 1.3 Introduction to Adobe Experience Platform Data Collection
- 1.4 Client-side Web Data Collection
- 1.5 Implement Adobe Analytics and Adobe Audience Manager
- 1.6 Implement Adobe Target
- 1.7 XDM Schema requirements in Adobe Experience Platform
- Summary and benefits
2 - Data Ingestion
- Overview
- 2.1 Explore the website
- 2.2 Configure Schema’s and Set Identifiers
- 2.3 Configure Datasets
- 2.4 Data Ingestion from Offline Sources
- Summary and benefits
3 - Real-time Customer Profile
- Overview
- 3.1 Visit the website
- 3.2 Visualize your own real-time customer profile - UI
- 3.3 Visualize your own real-time customer profile - API
- 3.4 Create a segment - UI
- 3.5 Create a segment - API
- 3.6 See your Real-time Customer Profile in action in the call center
- Summary and benefits
4 - Voice Assistant - Amazon Alexa
- Overview
- 4.1 Set up an Amazon environment
- 4.2 Define your Alexa skill
- 4.3 Use your Alexa skill
- 4.4 Walkthrough of Demo Scenario, now including Alexa
- Summary and benefits
5 - ETL Tools
- Overview
- 5.1 Create and configure your Informatica account
- 5.2 Setup an AWS S3 bucket
- 5.3 Connect Informatica to your AWS S3 bucket
- 5.4 Ingest Offline Order Events into Adobe Experience Platform
- 5.5 Ingest 2nd and 3rd party data into Adobe Experience Platform
- Optional: Install OpenSSL on Windows
- Summary and benefits
6 - Adobe Journey Optimizer: Orchestration
- Overview
- 6.1 Create your event
- 6.2 Create your email message
- 6.3 Create your journey
- 6.4 Update your Configuration ID and Test your Journey
- Summary and benefits
7 - Query Service
- Overview
- 7.0 Prerequisites
- 7.1 Getting Started
- 7.2 Using the Query Service
- 7.3 Queries, queries, queries… and churn analysis
- 7.4 Generate a dataset from a query
- 7.5 Query Service and Power BI
- 7.6 Query Service and Tableau
- 7.7 Query Service API
- Summary and benefits
8 - Data Science Workspace - Popularity Based Recommendations
- Overview
- 8.1 Data Exploration and Transformation
- 8.2 Model Authoring and Operationalization
- 8.3 Model Training and Experimentation
- 8.4 Scoring and Consumption of Insights
- Summary and benefits
9 - Data Ingestion using Google Tag Manager and Google Analytics
- Overview
- 9.0 Create a Google Account
- 9.1 Create a Google Tag Manager Property
- 9.2 Setup Google Analytics & link it to GTM
- 9.3 Configure GTM Variables
- 9.4 Retrieve Data Sets in Platform
- 9.5 Configure GTM Tags & Triggers
- 9.6 Publish your GTM Property
- 9.7 Implement GTM Tag on Platform Demo website
- 9.8 Verify Data Ingestion from website into Platform
- Summary and benefits
10 - Intelligent Services
- Overview
- 10.1 Customer AI: Data Preparation (Ingest)
- 10.2 Customer AI: Create a New Instance (Configure)
- 10.3 Customer AI: Scoring Dashboard and Segmentation (Predict & Take Action)
- Summary and benefits
11 - Real-time CDP - Build a segment and take action!
- Overview
- 11.1 Build a segment and enable Streaming Segmentation
- 11.2 Review how to configure DV360 Destination using Destinations
- 11.3 Take Action: send your segment to DV360
- 11.4 Take Action: send your segment to an S3-destination
- 11.5 Take Action: send your segment to Adobe Target
- Summary and benefits
12 - Adobe Journey Optimizer: External data sources and custom actions
- Overview
- 12.1 Define an event
- 12.2 Define an external data source
- 12.3 Define a custom action
- 12.4 Design a trigger-based journey
- 12.5 Trigger your journey
- Summary and benefits
13 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experience Platform
- Overview
- 13.1 Customer Journey Analytics 101
- 13.2 Connect Adobe Experience Platform Datasets in Customer Journey Analytics
- 13.3 Create a Data View
- 13.4 Data Preparation in Customer Journey Analytics
- 13.5 Visualization using Customer Journey Analytics
- Summary and benefits
14 - Offer Decisioning
- Overview
- 14.1 Offer Decisioning 101
- 14.2 Configure your Offers and Decision
- 14.3 Prepare your Adobe Experience Platform Data Collection Client property and Web SDK setup for Offer Decisioning
- 14.4 Test your Decision using the demo website
- 14.5 Test your Decision using the API
- 14.6 Test your Decision using Journey Orchestration
- Summary and benefits
15 - Data Science Workspace - Car Insurance Sales Propensity
- Overview
- 15.1 Introduction to MUTUAL365
- 15.2 Interact with data in Adobe Experience Platform from a local JupyterLab environment
- 15.3 Operationalize your model using a Recipe
- 15.4 Train and Score your Recipe
- 15.5 Publish your Recipe as a Scheduled Service
- Summary and benefits
- FAQ
16 - Ingest and Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector
- Overview
- 16.1 Create your Google Cloud Platform Account
- 16.2 Create your first query in BigQuery
- 16.3 Connect GCP & BigQuery to Adobe Experience Platform
- 16.4 Load data from BigQuery into Adobe Experience Platform
- 16.5 Analyze Google Analytics Data using Customer Journey Analytics
- Summary and benefits
17 - Adobe Experience Platform and Microsoft Dynamics 365
- Overview
- 17.1 Create your Microsoft Dynamics 365 account
- 17.2 Connect Microsoft Dynamics 365 to Adobe Experience Platform via a Source Connector
- 17.3 Create a Contact in Microsoft Dynamics 365 using Adobe Journey Optimizer & Import data from Microsoft Dynamics
- 17.4 Update a contact in Microsoft Dynamics 365 and automatically trigger a journey
- Summary and benefits
18 - Segment Activation to Microsoft Azure Event Hub
- Overview
- 18.0 Configure your environment
- 18.1 Configure your Microsoft Azure EventHub environment
- 18.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
- 18.3 Create Streaming Segments
- 18.4 Activate Segment
- 18.5 Create your Microsoft Azure Project
- 18.6 End-to-end scenario
- Summary and benefits
19 - Adobe Experience Platform and ServiceNow: connecting service to marketing and sales
- Overview
- 19.1 Setup your ServiceNow developer instance
- 19.2 Install and configure the integration between ServiceNow and Adobe Experience Platform through Adobe I/O
- 19.3 Setup your ServiceNow environment
- 19.4 Setup your ServiceNow UI
- 19.5 Setup your ServiceNow Flow
- 19.6 Prepare End-to-end Demo
- 19.7 End-to-end Demo
- Summary and benefits
20 - AI-Driven Chat Apps and Live Chat powered by Stackchat
- Overview
- 20.1 Onboard to Stackchat
- 20.2 Build your Luma Bot
- 20.3 Build your Luma Bot - Cloud Functions
- 20.4 Use Journey Orchestration to trigger an email follow up after interacting with your chatbot
- 20.5 Configure the integration between Stackchat and Adobe Experience Platform
- 20.6 Test your chatbot on the demo website
- 20.7 Connect your chatbot to Facebook Messenger
- 20.8 Test the WeChat Integration
- Summary and benefits
21 - Adobe Experience Platform Data Collection & Real-time Event Forwarding with Adobe Experience Platform Data Collection
- Overview
- 21.1 Create an Adobe Experience Platform Data Collection Event Forwarding property
- 21.2 Update your Datastream to make data available to your Adobe Experience Platform Data Collection Server property
- 21.3 Create and configure a custom webhook
- 21.4 Create and configure a Google Cloud Function
- 21.5 Create and configure a Microsoft Azure Function
- 21.6 Test and troubleshoot your data collection
- Summary and benefits
22 - Build your own real-time dashboard using Adobe I/O - Project Firefly and Adobe Experience Platform
- Overview
- 22.1 Set up your environment
- 22.2 Introduction to Project Firefly
- 22.3 Build your EXP News real-time dashboard
- 22.4 Connect EXP News data collection to your EXP News real-time dashboard
- Summary and benefits
23 - Adobe Journey Optimizer
- Overview
- 23.1 Introduction to Adobe Journey Optimizer: build an email message
- 23.2 Configure a trigger-based journey - Account Creation
- 23.3 Configure a trigger-based journey - Order Confirmation
- 23.4 Configure a batch-based newsletter journey
- 23.5 Apply personalization in an email message
- 23.6 Setup and use push notifications for iOS
- 23.7 Create a business event journey
- Summary and benefits
24 - Stream data from Apache Kafka into Adobe Experience Platform
- Overview
- 24.1 Introduction to Apache Kafka
- 24.2 Install and configure your Kafka cluster
- 24.3 Configure HTTP API Streaming endpoint in Adobe Experience Platform
- 24.4 Install and configure Kafka Connect and the Adobe Experience Platform Sink Connector
- Summary and benefits

Video Overview

Author: Wouter Van Geluwe

Learning Objectives

Learn about the use cases and integrations that are supported by Adobe Experience Platform

Prerequisites

No prerequisites

Friends of Adobe Experience Platform

Application	Description	Link
Adobe I/O – Project Firefly	Combining a Real-time Customer Profile with real-time customer insights with Adobe Experience Platform	VIDEO
Google Cloud Platform	Connecting Google Cloud Platform’s Real-time Machine Learning capabilities to Adobe Experience Platform	VIDEO
ServiceNow	Connect sales, marketing and service in one single Real-time Customer Profile and use that information for intelligent omni-channel personalization	VIDEO
Showpad	Closing the loop between online and in-person customer engagement with Adobe Experience Platform and Showpad	VIDEO
Smart Digital	Connecting Smart Digital’s Real-time Machine Learning service to Adobe Experience Platform (Part 1)	VIDEO
Smart Digital	Connecting Smart Digital’s Real-time Machine Learning service to Adobe Experience Platform Real-time CDP (Part 2)	VIDEO
Sprinklr	Closing the loop between customer behavior across social media (modern channels) and owned media (website/app) with Adobe Experience Platform and Sprinklr	VIDEO
Stackchat	Contextual, bi-directional personalization between FB Messenger, WeChat, … and AEP	VIDEO

Demo Videos

Topic	Description	Link
Architecture whiteboard of Adobe Experience Platform	Understand the functional architecture behind Adobe Experience Platform	VIDEO
Customer Journey Analytics - Omnichannel Customer Journey Analysis	Discover how to perform omni channel customer journey analysis	VIDEO
Introduction to Citi Signal	Understand how Adobe Experience Platform helps brands in the telco industry	VIDEO
Introduction to MUTUAL365	Understand how Adobe Experience Platform helps brands in the FSI/insurance industry	VIDEO
Introduction to Luma	Understand how Adobe Experience Platform helps brands in the retail industry	VIDEO
Offer Decisioning	Understand the value proposition of Offer Decisioning and its impact on the customer journey	VIDEO
Launch Client Side, Web SDK and Launch Server Side	Implement Launch Client Side, Edge and Launch Server Side	VIDEO
Tealium IQ, Web SDK and Launch Server Side	Implement Edge and Launch Server Side using a non-Adobe Tag Management Solution	VIDEO