- Tutorial Overview
- Architecture Overview
- Video Overview
- Measuring completion
- 0 - Getting started
- 1 - Adobe Experience Platform Data Collection and the Web SDK extension
- Overview
- 1.1 Understanding Adobe Experience Platform Data Collection
- 1.2 Edge Network, Datastreams and Server Side Data Collection
- 1.3 Introduction to Adobe Experience Platform Data Collection
- 1.4 Client-side Web Data Collection
- 1.5 Implement Adobe Analytics and Adobe Audience Manager
- 1.6 Implement Adobe Target
- 1.7 XDM Schema requirements in Adobe Experience Platform
- Summary and benefits
- 2 - Data Ingestion
- 3 - Real-time Customer Profile
- 4 - Voice Assistant - Amazon Alexa
- 5 - ETL Tools
- Overview
- 5.1 Create and configure your Informatica account
- 5.2 Setup an AWS S3 bucket
- 5.3 Connect Informatica to your AWS S3 bucket
- 5.4 Ingest Offline Order Events into Adobe Experience Platform
- 5.5 Ingest 2nd and 3rd party data into Adobe Experience Platform
- Optional: Install OpenSSL on Windows
- Summary and benefits
- 6 - Adobe Journey Optimizer: Orchestration
- 7 - Query Service
- 8 - Data Science Workspace - Popularity Based Recommendations
- 9 - Data Ingestion using Google Tag Manager and Google Analytics
- Overview
- 9.0 Create a Google Account
- 9.1 Create a Google Tag Manager Property
- 9.2 Setup Google Analytics & link it to GTM
- 9.3 Configure GTM Variables
- 9.4 Retrieve Data Sets in Platform
- 9.5 Configure GTM Tags & Triggers
- 9.6 Publish your GTM Property
- 9.7 Implement GTM Tag on Platform Demo website
- 9.8 Verify Data Ingestion from website into Platform
- Summary and benefits
- 10 - Intelligent Services
- 11 - Real-time CDP - Build a segment and take action!
- Overview
- 11.1 Build a segment and enable Streaming Segmentation
- 11.2 Review how to configure DV360 Destination using Destinations
- 11.3 Take Action: send your segment to DV360
- 11.4 Take Action: send your segment to Google AdWords RLSA using Adobe Audience Manager
- 11.5 Take Action: send your segment to an S3-destination
- 11.6 Take Action: send your segment to Adobe Target
- Summary and benefits
- 12 - Adobe Journey Optimizer: External data sources and custom actions
- 13 - Customer Journey Analytics - Build a dashboard using Analysis Workspace on top of Adobe Experience Platform
- 14 - Offer Decisioning
- Overview
- 14.1 Offer Decisioning 101
- 14.2 Configure your Offers and Decision
- 14.3 Prepare your Adobe Experience Platform Data Collection Client property and Web SDK setup for Offer Decisioning
- 14.4 Test your Decision using the demo website
- 14.5 Test your Decision using the API
- 14.6 Test your Decision using Journey Orchestration
- Summary and benefits
- 15 - Data Science Workspace - Car Insurance Sales Propensity
- 16 - Ingest and Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector
- Overview
- 16.1 Create your Google Cloud Platform Account
- 16.2 Create your first query in BigQuery
- 16.3 Connect GCP & BigQuery to Adobe Experience Platform
- 16.4 Load data from BigQuery into Adobe Experience Platform
- 16.5 Analyze Google Analytics Data using Customer Journey Analytics
- Summary and benefits
- 17 - Adobe Experience Platform and Microsoft Dynamics 365
- Overview
- 17.1 Create your Microsoft Dynamics 365 account
- 17.2 Connect Microsoft Dynamics 365 to Adobe Experience Platform via a Source Connector
- 17.3 Create a Contact in Microsoft Dynamics 365 using Adobe Journey Optimizer & Import data from Microsoft Dynamics
- 17.4 Update a contact in Microsoft Dynamics 365 and automatically trigger a journey
- Summary and benefits
- 18 - Segment Activation to Microsoft Azure Event Hub
- Overview
- 18.0 Configure your environment
- 18.1 Configure your Microsoft Azure EventHub environment
- 18.2 Configure your Azure Event Hub Destination in Adobe Experience Platform
- 18.3 Create Streaming Segments
- 18.4 Activate Segment
- 18.5 Create your Microsoft Azure Project
- 18.6 End-to-end scenario
- Summary and benefits
- 19 - Adobe Experience Platform and ServiceNow: connecting service to marketing and sales
- Overview
- 19.1 Setup your ServiceNow developer instance
- 19.2 Install and configure the integration between ServiceNow and Adobe Experience Platform through Adobe I/O
- 19.3 Setup your ServiceNow environment
- 19.4 Setup your ServiceNow UI
- 19.5 Setup your ServiceNow Flow
- 19.6 Prepare End-to-end Demo
- 19.7 End-to-end Demo
- Summary and benefits
- 20 - AI-Driven Chat Apps and Live Chat powered by Stackchat
- Overview
- 20.1 Onboard to Stackchat
- 20.2 Build your Luma Bot
- 20.3 Build your Luma Bot - Cloud Functions
- 20.4 Use Journey Orchestration to trigger an email follow up after interacting with your chatbot
- 20.5 Configure the integration between Stackchat and Adobe Experience Platform
- 20.6 Test your chatbot on the demo website
- 20.7 Connect your chatbot to Facebook Messenger
- 20.8 Test the WeChat Integration
- Summary and benefits
- 21 - Adobe Experience Platform Data Collection & Real-time Event Forwarding with Adobe Experience Platform Data Collection
- Overview
- 21.1 Create an Adobe Experience Platform Data Collection Event Forwarding property
- 21.2 Update your Datastream to make data available to your Adobe Experience Platform Data Collection Server property
- 21.3 Create and configure a custom webhook
- 21.4 Create and configure a Google Cloud Function
- 21.5 Create and configure a Microsoft Azure Function
- 21.6 Test and troubleshoot your data collection
- Summary and benefits
- 22 - Build your own real-time dashboard using Adobe I/O - Project Firefly and Adobe Experience Platform
- 23 - Adobe Journey Optimizer
- Overview
- 23.1 Introduction to Adobe Journey Optimizer: build an email message
- 23.2 Configure a trigger-based journey - Account Creation
- 23.3 Configure a trigger-based journey - Order Confirmation
- 23.4 Configure a batch-based newsletter journey
- 23.5 Apply personalization in an email message
- 23.6 Setup and use push notifications for iOS
- 23.7 Create a business event journey
- Summary and benefits
- 24 - Stream data from Apache Kafka into Adobe Experience Platform
Video Overview
Author: Wouter Van Geluwe
Learning Objectives
- Learn about the use cases and integrations that are supported by Adobe Experience Platform
Prerequisites
- No prerequisites
Friends of Adobe Experience Platform
| Application | Description | Link |
|---|---|---|
| Adobe I/O – Project Firefly | Combining a Real-time Customer Profile with real-time customer insights with Adobe Experience Platform | VIDEO |
| Google Cloud Platform | Connecting Google Cloud Platform’s Real-time Machine Learning capabilities to Adobe Experience Platform | VIDEO |
| ServiceNow | Connect sales, marketing and service in one single Real-time Customer Profile and use that information for intelligent omni-channel personalization | VIDEO |
| Showpad | Closing the loop between online and in-person customer engagement with Adobe Experience Platform and Showpad | VIDEO |
| Smart Digital | Connecting Smart Digital’s Real-time Machine Learning service to Adobe Experience Platform (Part 1) | VIDEO |
| Smart Digital | Connecting Smart Digital’s Real-time Machine Learning service to Adobe Experience Platform Real-time CDP (Part 2) | VIDEO |
| Sprinklr | Closing the loop between customer behavior across social media (modern channels) and owned media (website/app) with Adobe Experience Platform and Sprinklr | VIDEO |
| Stackchat | Contextual, bi-directional personalization between FB Messenger, WeChat, … and AEP | VIDEO |
Demo Videos
| Topic | Description | Link |
|---|---|---|
| Architecture whiteboard of Adobe Experience Platform | Understand the functional architecture behind Adobe Experience Platform | VIDEO |
| Customer Journey Analytics - Omnichannel Customer Journey Analysis | Discover how to perform omni channel customer journey analysis | VIDEO |
| Introduction to Citi Signal | Understand how Adobe Experience Platform helps brands in the telco industry | VIDEO |
| Introduction to MUTUAL365 | Understand how Adobe Experience Platform helps brands in the FSI/insurance industry | VIDEO |
| Introduction to Luma | Understand how Adobe Experience Platform helps brands in the retail industry | VIDEO |
| Offer Decisioning | Understand the value proposition of Offer Decisioning and its impact on the customer journey | VIDEO |
| Launch Client Side, Web SDK and Launch Server Side | Implement Launch Client Side, Edge and Launch Server Side | VIDEO |
| Tealium IQ, Web SDK and Launch Server Side | Implement Edge and Launch Server Side using a non-Adobe Tag Management Solution | VIDEO |
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