9.2 Setup Google Analytics & link it to GTM

Go to https://analytics.google.com/ and login with your Google Account.

If this is the first time you do this, your screen will look like this.

Click on Start measuring.

You’ll need to fill in some Account details about the website you want to analyze. Please use Demo System - ldap, and leave the fields checked, unless you have a specific reason to uncheck them.

Click Next to proceed to Property setup.

Give your property a name. Please use Demo System - ldap. If you wish you can change the timezone and currency to reflect where you are based.

Click Next to proceed to About your business.

Select anything you wish in this page.

Click Create.

The Google Analytics Terms of Service Agreement pops up. Select the country where you are based.

Accept the terms by clicking the checkboxes and clicking I accept.

You are now brought to the Data Streams section within Admin. This is where you can detail what you want to measure.

Select Web.

Provide the website URL of www.aepdemo.net, and the Steam Name of Demo System - ldap.

Click Create stream.

You’ll now see the details of the data stream you have just created.

You need to copy the Measurement ID. This value can be used by Google Tag Manager to manage the Google Analytics tags.

So let’s go back to GTM to store the Measurement ID there.

Go to https://tagmanager.google.com/ by following the URL or by clicking the Product Switcher item at the top right of the screen.

Next choose Tag Manager at the bottom of the list.

You might need to login again, then choose the container in GTM for www.aepdemo.net.

You are now on the overview page of GTM where nothing has been added yet.

If you’re familiar to Adobe Launch you use Extensions, Data elements and Rules. In GTM you use in more or less the same way Tags, Variables and Triggers.
We’re going to create a Tag for Google Analytics, then a Trigger when to fire the Google Analytics tag.

Create the tag by clicking New Tag.

You’ll then see this screen:

Give this tag a name by changing Untitled Tag into Universal Analytics:

Then press Tag Configuration, where you can choose from a list of available tags.

Choose Google Analytics: GA4 Configuration. You’ll then see this screen:

This selection gives you a next screen where you can enter as a Measurement ID the one you copied earlier from Google Analytics.

You now need to choose at least one trigger which tells GTM where this tag will fire. Later we will add additional triggers. But for now we will tell it to fire on each page view. Click the Triggering element in your screen.

You will see the following screen with one trigger that you can choose called All Pages. Later we will define new triggers for specific pages.

Click All Pages.

You are brought back to the main screen with your tag configuration displayed.

Click Save to proceed.

You are now again on the overview page, but here you see that there is one change to be published in the workflow.

Click Submit.

First you see this screen where you can fill in descriptive information about the change you’re going to publish. Add a short description and a more describing one.

Now click Publish.

You’re then seeing the versions tab in GTM, showing you the summary of what you just published. This will not be active yet, since we have not yet implemented the GTM tag on the Platform Demo website. We’ll be doing that in a later exercise.

From here you can click back to the Workspace tab, where you can add more Tags, Triggers and Variables, which we’ll be doing in the next Exercise.

Next Step: 9.3 Configure GTM Variables

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