Offer Decisioning events key information

Each event that is sent when a decision is made contains four key data points that you can leverage for analysis and reporting purposes.

  • Fallback: Name and ID of the fallback offer, if no personalized offer was selected,
  • Placement: Name, ID and channel of the placement used to deliver the offer,
  • Selections: Name and ID of the offer selected for the profile,
  • Activity: Name and ID of the decision (previously known as offer activity).

Additionally, you can also leverage the identityMap and Timestamp fields to retrieve information on the profile and the time at which the offer was delivered.

For more information on all the XDM fields that are sent with each decision, refer to this section.

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