App Store Overview report

The App Store Overview report gives you a snapshot of your app store metrics, including the number of downloads, in-app purchases, app store average rating, download revenue, in-app revenue, downloads by country, downloads by app store, and in-app purchases by name.

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In the Mobile Services UI, the App Store menu item and Overview report appear in the left navigation menu after you configure the integration.

The Overview report contains an over-time graph that displays information about the number of app store downloads, in-app purchases made by using your app, and your app’s average rating.

You can click any metric to hide or display its corresponding line. To view the data for a day, hover over that day.

IMPORTANT

App store metrics, such as downloads, rank, revenue, rating, and so on in Adobe Analytics require a Data Connector integration with an appropriate vendor. appFigures currently provides an integration, which requires purchasing the appropriate product and/or service from appFigures before you can enable the integration. For more information about Data Connector integrations, see Adobe Exchange.

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In addition to changing the report’s date range by clicking the calendar icon in the top right, you can customize some of the drill-down reports, add filters and series (metrics), add sticky filters, and download the report in PDF or CSV format. For more information, see Customize reports.

App Store Average Rating

This report displays the average rating users gave your app using app-store functionality.

You can click anywhere on the App Store Average Rating widget to display a graph and chart that displays the average rating by date. To view the data for a day, hover over that day.

Download Revenue

This report displays the amount of revenue that is generated by downloading your app.

In-App Revenue

This report displays the amount of revenue from in-app purchases that were made using your app.

Downloads by Country

This report displays the number of downloads for your app grouped by country.

To display a graph and chart that displays the number of downloads per country by date, click Downloads by Country. You can hover over a date to view the data for a day.

Downloads by App Store

This report displays the number of downloads for your app grouped by app store.

To display a graph and chart that displays the number of downloads per app store grouped by date, click Downloads by App Store. You can hover over a date to view the data for that day.

In-App Purchases by Name

This report displays all in-app purchases by name.

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