Create or edit marketing links

You can create or edit Marketing Links to provide deep linking to your mobile app or your website. For more information, see Apple Universal Links and Android App Links.

1. In your app, in the left navigation pane, expand Acquisition and click Marketing Link Builder.

2. Complete one of the following tasks:

   • To create a Marketing Link, click Create New.
   • To edit a link, click the link’s name in the Title column.

3. Type information in the following fields:

   • Marketing Link Name:

     (Required) Specify a descriptive name for your Marketing Link. The name displays only on the Marketing Links page in the Adobe Mobile Services UI. A descriptive name helps you or others in your organization quickly find a specific link and can provide insight into its purpose.

   • Unique Tracking Code:

     (Required) Specify the desired tracking code or click ( to create a new tracking code. You can view reports that detail use of the tracking code.

   • Add Tracking Context Data:

     (Optional) Click the + icon and type the relevant information to track your campaign using context data. In the Custom Context Data drop-down list, select a preset tag or one of your own tags. Context data is used for reporting when the Marketing Link is deployed.

     The following preset tags are available:

     • Custom Context Data
       Specify the key and value. If you add custom context data, you must create a processing rule. For more information, see Processing rules overview in the Adobe Analytics documentation.

     • Source
       Specify the original referrer, such as “newsletter” or “homepage.”

     • Medium
       Specify the marketing medium, such as “banner” or “email.”

     • Content
       Specify the name or ID of the ad with the link.

     • Term
       Specify paid terms or other search terms for the ad.

4. Click Save.

5. Type information in the following fields:

   • (Required) In Fallback URL, specify the URL that users are directed to when a destination cannot be matched (for example, if the user is on a desktop or another platform that does not match a destination rule).

   • In Marketing Link Options, select Interstitials or Universal and App Links.

     For more information, see Interstitials or Apple Universal Links and Android App Links.

   • (Conditional) If Universal or App Links is selected, in Custom Path, users can define the URL path after the domain with any query parameter. For more information, see Apple Universal Links and Android App Links.

6. Click Edit Deep Link Interstitial and configure the link.

   (Optional) When there are multiple destinations, users can be routed depending on whether they have a mobile app installed. If the app is installed, an interstitial landing page is displayed.

   For more information, see Interstitials.

7. Click Save and click Next.

8. In the Destination page, configure the link.

   1. Click the Decision icon () and select one of the following decision locations:

      • Add Decision
      • Add Path

   2. If you selected Add Decision, select one of the following decision types:

      • Operating Decision

        Supported operating systems include iOS, Android, AMX, and so on.

      • Device Type

        Device types include devices such as desktops, eReaders, game consoles, mobile phones, set top boxes, and so on.

   3. Click the Destination icon ( ) and select one of the following destination types:

      • App Store
      • Web Link
      • App Deep Link
      • Hybrid Link
      TIP

      When you use the Web Link destination type with a link to the app store, acquisition is not tracked. To track acquisitions, use the App Store destination type.

      For more information, see Create a new link destination.

9. To save the Marketing Link, click and then Save.

Business.Adobe.com resources

Account Based Marketing Custom Variables Third Party Integrations Customer Profiles Audience Segmentation Attribution