Here are the metrics and dimensions that can be automatically measured by the mobile library after lifecycle is implemented.
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As of September 2018, we released a new, major version of the SDK. These new Adobe Experience Platform Mobile SDKs are configurable through Experience Platform Launch.
After lifecycle metrics are configured, the metrics are sent in context data parameters to Analytics, parameters to Target with each mbox call, and as a signal to Audience Manager. Analytics and Target use the same format, while Audience Manager uses a different prefix for each metric.
For Analytics, the context data that is sent with each lifecycle tracking call is automatically captured in and reported by using the metric or dimension that listed in the first column.
Exceptions are provided in the description.
First Launches
Triggered at the first run after installation or re-installation.
a.InstallEvent
c_a_InstallEvent
Upgrades
Triggered at the first run after upgrade or anytime the version number changes.
a.UpgradeEvent
c_a_UpgradeEvent
Daily Engaged Users
Triggered when the application is used on a particular day.
a.DailyEngUserEvent
c_a_DailyEngUserEvent
Monthly Engaged Users
Triggered when the application is used during a particular month.
a.MonthlyEngUserEvent
c_a_MonthlyEngUserEvent
Launches
Triggered on every run, including crashes and installs. Also triggered when the app is resumed from the background after the lifecycle session timeout is exceeded.
a.LaunchEvent
c_a_LaunchEvent
Crashes
Triggered when the application is not backgrounded before closing. The event is sent when the application is started again after the crash. Adobe Mobile crash reporting does not implement a global uncaught exception handler.
a.CrashEvent
c_a_CrashEvent
Previous Session Length
Reports the number of seconds that a previous application session lasted based on how long the application was open and in the foreground.
a.PrevSessionLength
c_a_PrevSessionLength
The Daily Engaged Users and Monthly Engaged Users metrics are not automatically stored in an Analytics metric. You must create a processing rule that sets a custom event to capture these metrics.
Install Date
Date of first launch after installation. The date format is MM/DD/YYYY
.
a.InstallDate
c_a_InstallDate
App ID
Stores the Application name and version in the [AppName] [BundleVersion]
format. For example, myapp 1.1
.
a.AppID
c_a_AppID
Launch Number
Number of times the application was launched or brought out of the background.
a.Launches
c_a_Launches
Days since first use
Number of days since first run.
a.DaysSinceFirstUse
c_a_DaysSinceFirstUse
Days since last use
Number of days since last use.
a.DaysSinceLastUse
c_a_DaysSinceLastUse
Hour of Day
Measures the hour the app was launched and uses the 24-hour numerical format. Used for time parting to determine peak usage times.
a.HourOfDay
c_a_HourOfDay
Day of Week
Number of the week day the app was launched.
a.DayOfWeek
c_a_DayOfWeek
Operating System Version
Number of days since the application version number has changed.
a.OSVersion
c_a_OSVersion|OS version
Days since last upgrade
Days since last upgrade.
a.DaysSinceLastUpgrade
c_a_DaysSinceLastUpgrade
Launches since last upgrade
Number of launches since the application version number has changed.
a.LaunchesSinceUpgrade
c_a_LaunchesSinceUpgrade
Device Name
Stores the device name. Comma-separated two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family. For a list of common device names, see iOS Device Versions.
a.DeviceName
c_a_DeviceName
Carrier Name
Stores the name of the mobile service provider as provided by the device.
a.CarrierName
c_a_CarrierName
Resolution
Width x Height in actual pixels.
a.Resolution
c_a_Resolution
The Days since last upgrade, Launches since last upgrade, and the Carrier Name dimensions are not automatically stored in an Analytics variable. You must create a processing rule to copy the values to an Analytics variable for reporting.
The following metrics and dimensions are captured in mobile solution variables by the listed method.
Action Time Total
Populated by trackTimedAction methods.
a.action.time.total
c_a_action_time_total
Action Time In App
Populated by trackTimedAction methods.
a.action.time.inapp
c_a_action_time_inapp
Lifetime Value (event)
Populated by trackLifetimeValue methods.
a.ltv.amount
c_a_ltv_amount
Location (down to 10 km)
Populated by trackLocation
methods.
Analytics Context Data/Target parameter:
a.loc.lat.a
a.loc.lon.a
Audience Management trait:
c_a_loc_lat_a
c_a_loc_lon_a
Location (down to 100 m)
Populated by trackLocation methods.
Analytics Context Data/Target parameter:
a.loc.lat.b
a.loc.lon.b
Audience Management trait:
c_a_loc_lat_b
c_a_loc_lon_b
Location (down to 1 m)
Populated by trackLocation
methods.
Analytics Context Data/Target parameter:
a.loc.lat.c
a.loc.lon.c
Audience Management trait:
c_a_loc_lat_c
c_a_loc_lon_c
Point of Interest Name
Populated by trackLocation methods when device is in a defined POI.
a.loc.poi
c_a_loc_poi
Distance to Point of Interest Center
Populated by trackLocation methods when device is in a defined POI.
a.loc.dist
c_a_loc_dist
Lifetime Value (conversion variable)
Populated by trackLifetimeValue methods.
a.ltv.amount
c_a_ltv_amount
Tracking Code
Populated by Mobile App Acquisition. Generated automatically by Adobe mobile services.
a.referrer.campaign.trackingcode
c_a_referrer_campaign_trackingcode
Campaign
Name of the campaign, also stored in the campaign variable. Populated by Mobile App Acquisition.
a.referrer.campaign.name
c_a_referrer_campaign_name
Campaign Content
The name or ID of the content that displayed the link. Populated by Mobile App Acquisition.
a.referrer.campaign.content
c_a_referrer_campaign_content
Campaign Medium
Marketing medium, such as banner or email. Populated by Mobile App Acquisition.
a.referrer.campaign.medium
c_a_referrer_campaign_medium
Campaign Source
Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition.
a.referrer.campaign.source
c_a_referrer_campaign_source
Campaign Term
Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition.
a.referrer.campaign.term
c_a_referrer_campaign_term