Media Stream Attribution

This feature lets you link application actions to media tracking data without the need for additional processing rules and custom variables.

Media Dimensions Outside Media Tracking

With Media Stream Attribution, customers are now able to add any of the media dimensions
to all other analytics calls, such as page views and custom links. During implementation,
you must add the media context data parameters to the Analytics track calls. The full list
of context data parameters used for media are available here: Audio and video parameters.

You will also need to re-enable media tracking configuration from the Admin console for each report that you want to enable this feature for.


The media metrics are not available to be used outside of media tracking because most of these are computed by Media Analytics based on heartbeat events. Also, it is important that the media metrics not be inflated by different implementations.

How To

The JavaScript example below will generate a Custom Link tracking call that has the name set to “Hero Banner”.

s.contextData[""]="Mi Amore",'o','Hero Banner');

In Analytics reporting, you can use the Show eVar to break down the data, and you will be able to count the track link instances. The reporting would look similar to this:

Use Cases

On this page