With the end of support for Version 4 Mobile SDKs on August 31, 2021, Adobe will also end support for the Media Analytics Mobile SDKs for iOS and Android. After August 31, 2021, Adobe will not provide fixes, OS-related updates, or support for the Media Analytics Mobile SDK. During the process of migrating to these new Experience Platform SDKs, please keep in mind that the Media Analytics extensions must be implemented to enable Adobe Analytics for Streaming Media.
Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.
Mobile v4 SDKs will no longer be supported after August 31, 2021. You should migrate to the Adobe Experience Platform (AEP) Mobile SDKs for iOS and Android. For additional information, see Version 4 Mobile SDKs end-of-support FAQ.
Analytics for Streaming Media implementation requires the AEP Mobile SDK and use of the Analytics and Media Analytics extensions. Starting September 1, 2021, you should use the new AEP Mobile SDKs and extensions. Media Analytics extensions are configured using Adobe Tags (data collection). For additional information, see Migrating from Stand-Alone Media SDK to Adobe Launch
Feature development has ended for the Media Analytics SDKs for iOS and Android. New features that were introduced beginning Fall 2019 are enabled using the Media Analytics extensions and the Media Collection API.
The Roku and Chromecast SDKs remain available for Analytics for Streaming Media customers. The Roku and Chromecast SDKs will continue to be enhanced and supported as stand-alone SDKs. If you use the JS SDK for Media Analytics, you can continue to use the stand-alone SDK or enable the Media Analytics extension using Adobe Data Collection (previously Adobe Launch).
Prior to September 1, 2021, Adobe may, at its sole discretion, develop new fixes for problems of high technical impact or business exposure. Based on the customer input, Adobe will determine the degree of impact and exposure and the consequent activities.
Please reach out to your Adobe Customer Success Manager if you have any questions.
Will support for Roku and Chromecast SDKs be impacted?
No. Roku and Chromecast SDKs will continue to be supported as stand-alone SDKs for the time- being.
Will Media Analytics JS SDK implementations be impacted by this change?
No. Customers who use the JS SDK for Media Analytics can continue to use the SDK or enable it via Adobe Launch.
What is the level of effort to migrate to the Media Analytics extensions?
LOE depends on each customer’s implementation, so it will vary. After reviewing the migration documentation below, please engage consulting and/or customer care for additional support.
Do I need to have Launch as a tag management system? What if I don’t want to use Launch?
For the mobile app use case, Launch is not used as a tag management system as it is for web. Using the Launch UI is required for configuring the SDK extensions. This is similar to how you use the Adobe Mobile Services UI to configure the mobile v4 SDK. For installation, the benefit of using Launch is that it gives you customized installation instructions based on the extension you choose.
Does this end of support impact the SDK for tvOS?
Yes, for tvOS (version 10+) the recommended implementation is to migrate to the Media Analytics Extensions. For additional information, see Migrating from the standalone Media SDK to Adobe Launch - iOS.
Does this end of support impact the SDK for Fire TV and AndroidTV?
Yes, for Fire TV and AndroidTV, the recommended implementation is to migrate to the Media Analytics Extensions. For additional information, see Migrating from the standalone Media SDK to Adobe Launch - Android.