Custom RTP Dashboards in Google Universal Analytics

PREREQUISITES

This post explains how to setup RTP dashboards in Google Universal Analytics (GUA). The data sent from RTP to GUA can be set up as two separate custom dashboards called:

  • RTP B2B
  • RTP Engagement

Setting up a Custom Dashboard

  1. Log in to Google Analytics. Click on Reporting in the top menu. Click Dashboards and +New Custom Dashboard.

  2. Select Blank Canvas, add a Dashboard Name and click Create Dashboard.

  3. Click Add Widget to create a new widget.

RTP B2B Dashboard

This dashboard allows users to analyze their website performance from a B2B perspective.

It provides information like visit source and onsite behavior by industry, revenue, size, Account-Based lists, and target segments.

The dashboard consists of 3 columns

  • Traffic source
  • Segmentation
  • Firmographic drill down
  1. Create a new dashboard called RTP B2B Dashboard and define the following widgets:

Column 1 - Traffic Sources
Column 2 - Segmentation
Column 3 - Firmographic Drill down
  • Name: Sessions by Segments and Channels
  • Widget type: Bar
  • Create a bar chart showing: Session
  • Grouped by: Event label
  • Pivot by: Default Channel Grouping
  • Filter:
    Only Show | Event Category (containing) RTP-Segments
  • Name: # of RTP Segmented Users
  • Type: 2.1 Metric
  • Show the following metric: Users
  • Filter:
    Only Show | Event Category (containing) RTP-Segments
  • Name: Sessions by Industry
  • Type: Pie
  • Create a pie chart showing: Sessions
  • Grouped by: RTP-Industry
  • Name: Sessions by Industry and Channels
  • Widget type: Bar
  • Create a bar chart showing: Session
  • Grouped by: RTP-Industry
  • Pivot by: Default Channel Grouping
  • Name: Segmented Sessions by Country
  • Type: Geomap
  • Plot selected metric: Country | Sessions
  • Select a region: The World
  • Filter: Only Show | Event Category (containing) RTP-Segments
  • Name: Sessions by RTP Category
  • Type: Pie
  • Create a pie chart showing: Sessions
  • Grouped by: RTP-Category
  • Name: Top Target Segments
  • Type: Bar
  • Create a bar chart showing: Users
  • Grouped by: Event Action
  • Filter: Only Show | Event Category (containing) RTP-Segments
  • Name: Sessions by RTP-Groups
  • Type: Bar
  • Create a bar chart showing: Sessions
  • Grouped by: RTP-Group
  • Name: Sessions & Goals by Top Segments
  • Type: Table
  • Display the following columns:
    Event Label | Sessions | Goal Conversion Rate
  • Filter:
    Only Show | Event Category (containing) RTP-Segments

RTP Engagement Dashboard

This dashboard allows users to analyze their RTP campaign performance and recommendation engine engagements. It provides comparison of avg. session duration and pages per session between:

  • Unengaged
  • Engaged (impressions and clicks on a personalized campaign)
  • Clicks on the Recommendation Engine and top recommended content

Create a new dashboard called RTP Engagement Dashboard and define the following widgets:

Column 1 Campaigns Exposure
Column 2 Campaigns Clickthrough
Column 3 Recommendation Engine
  • Name: Total CTA (Engagement)
  • Type: 2.1 Metric
  • Show the following metric: Total Events
  • Filters:
    [only show] Event Category (contains): RTP-Campaigns
    [only show] Event Action (exactly matcing): Impression[don't show] Event Label (containing): #
  • Name: Total CTA (Clickthrough)
  • Type: 2.1 Metric
  • Show the following metric: Total Events
  • Filters:
    [only show] Event Category (contains): RTP-Campaigns
    [only show] Event Action (exactly matching): Clicks[don't show] Event Label (containing): #
  • Name: CRE - Total Clicks
  • Type: 2.1 Metric
  • Show the following metric: Pageviews
  • Filter: [only show] Page (containing): rcmd
  • Name: Avg. Session Duration (Engagement)
  • Type: 2.1 Metric
  • Show the following metric: Avg. Session Duration
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): impression[don't show] Event Label (containing): #
  • Name: Avg. Session Duration (Clickthrough)
  • Type: 2.1 Metric
  • Show the following metric: Avg. Session Duration
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): clicks[don't show] Event Label (containing): #
  • Name: CRE - Top Recommended Content
  • Type: Table
  • Display the following columns:
    Page Title | Pageviews
  • Filters:
    Filter: [only show] Page (containing): rcmd
  • Name: Pages / Session (Engagement)
  • Type: 2.1 Metric
  • Show the following metric: Pages / Session
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
  • [only show] Event Action (exactly matching): impression
  • [don't show] Event Label (containing): #
  • Name: Pages / Session (Clickthrough)
  • Type: 2.1 Metric
  • Show the following metric: Pages / Session
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
  • [only show] Event Action (exactly matching): clicks
  • [don't show] Event Label (containing): #
  • Name: Impressions by CTA
  • Type: Table
  • Display the following columns: Event Label | Total Events | Users
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): impression[don't show] Event Label (containing): #
  • Name: Clickthrough by CTA
  • Type: Table
  • Display the following columns: Event Label | Total Events | Users
  • Filters:
    [only show] Event Category (exactly matching): RTP-Campaigns
    [only show] Event Action (exactly matching): clicks
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