Read the following scenario and try to determine the numbers that should be in the grid.
|(Opty 1)||(Opty 2)|
|(MT) Opty Created||
|(MT) Pipeline Created||
|(MT) Opty Won||
|(MT) Revenue Won||
When you have multiple opportunities and multiple people with program success, you have to split the credit between the people and programs. However, notice that the credit for opportunity 1 and 2 are not combined. Each is a distinct credit evaluation.
When many people are involved, Marketo will automatically calculate the fractions of an opportunity to give credit for.
Try all of the examples and you will be an attribution pro!