Trigger Tokens for Interesting Moments

PREREQUISITES

Available Tokens

Check out Tokens Overview to see all the tokens you can put into an interesting moment.

Based on the trigger used in a smart campaign, additional Trigger Tokens are made available.

{{trigger.Trigger Name}} which is always the actual trigger itself. For example: Clicks Link in Email.
{{trigger.Name}} is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.
Additional triggers are available based on constraints, which are listed below.

Email Triggers

	`{{trigger.Trigger Name}}`	`{{trigger.Name}}`	`{{trigger.Link}}`	`{{trigger.Subject}}`	`{{trigger.Category}}`	`{{trigger.Details}}`	`{{trigger.Web Page}}`	`{{trigger.Client IP Address}}`	`{{trigger.Sent By}}`	`{{trigger.Received By}}`	`{{trigger.Referrer}}`	`{{trigger.Search Engine}}`	`{{trigger.Search Query}}`	`{{trigger.Browser}}`
Clicks Link in Email
Email Bounces Hard
Email Bounces Soft
Email Is Delivered
Opens Email
Received Forward to Friend Email
Sent Forward to Friend Email
Unsubscribes from Email

Salesforce Triggers

	`{{trigger.Trigger Name}}`	`{{trigger.Name}}`	`{{trigger.Link}}`	`{{trigger.Subject}}`	`{{trigger.Category}}`	`{{trigger.Details}}`	`{{trigger.Web Page}}`	`{{trigger.Client IP Address}}`	`{{trigger.Sent By}}`	`{{trigger.Received By}}`	`{{trigger.Referrer}}`	`{{trigger.Search Engine}}`	`{{trigger.Search Query}}`	`{{trigger.Browser}}`
Clicks Link in Sales Email
Is Sent Sales Email
Opens Sales Email
Sales Email Bounces
Sales Email is Received
Opportunity is Updated
Owner Changes
Person is Converted
Person is Deleted from SFDC
Person is Synced to SFDC
Removed from Opportunity
Removed from SFDC Campaign
Activity is Logged
Activity is Updated
Added to Opportunity
Added to SFDC Campaign
Status is Changed in SFDC Campaign

Sales Connect Triggers

	`{{trigger.Trigger Name}}`	`{{trigger.Name}}`	`{{trigger.Link}}`	`{{trigger.Subject}}`	`{{trigger.Category}}`	`{{trigger.Details}}`	`{{trigger.Web Page}}`	`{{trigger.Client IP Address}}`	`{{trigger.Sent By}}`	`{{trigger.Received By}}`	`{{trigger.Referrer}}`	`{{trigger.Search Engine}}`	`{{trigger.Search Query}}`	`{{trigger.Browser}}`
Clicks Link in Sales Email
Is Sent Sales Email
Opens Sales Email
Sales Email Bounces
Sales Email is Received
Is Added to Sales Campaign
Owner Changes	Is Removed From Sales Campaign
Received Sales Call

Miscellaneous

NOTE

If it doesn’t have a check (tick) then it would return an empty string (nothing) in the interesting moment.

*The Trigger Visits Web Page has a few additional tokens:

TIP

Always test out your interesting moments to ensure they render the way you intend.

Also, make sure it’s interesting to the Sales person, not just to you!