You can quickly and easily add leads/contacts to Marketo smart campaigns directly from within Microsoft Dynamics. Here’s how.
In Dynamics, go to the Sales area.
Select a view.
Select one or more leads or contacts.
Click … and select Add to Marketo Campaign.
Select the Marketo campaign you want to add the leads or contacts to and click Add.
For the campaign to appear in the drop-down, use the Campaign is Requested trigger, with Sales Insight as the source, when you set up the campaign.
And that’s all folks! You now have the power of Marketo smart campaigns in your hands directly from Dynamics.