Bulk Emailing Options

Sending emails in bulk is a great way to accelerate your prospect engagement. Marketo Sales offers two ways to send emails in bulk: Group Emails and Select and Send. Group emails are a great way to quickly send hundreds of emails to a targeted group. Using Select and Send means lower email limits, but it offers more customization opportunities to the user.

Group Email vs. Select and Send

Send Type	Max Number of Emails	Initiated Send By	Bulk Edit Emails	Edit Each Email Uniquely	Template & Dynamic Field Support
Group Email	1,000	Select a group and click the “Group Actions” button, or type the group name into the To field.	Yes	No	Yes
Select and Send	200	Select people in the grid and click the “Email Selected” button in the actions bar, or type recipients into the bulk email sidebar.	Yes	Yes	Yes

Using Group Email

You can preview each email in the list to see if the dynamic fields are populating correctly and you can bulk edit the template you want to send out. You cannot, however, make unique “per user” edits.

Using Select and Send

By default, you will be editing for all recipients. But you can also select each individual email to make custom edits for. This can be great for adding one or more unique line(s) of customization to recipients you want to take a more personalized approach with.