If your team is sending out transactional or non-commercial emails, you can mark an email template as non-commercial so it can bypass unsubscribes.
Non-commercial emails will bypass sales unsubscribes and Marketo Engage unsubscribe check, but will not bypass blocked domains.
Unsubscribe messages will not be automatically appended to non-commercial emails, even if the append unsubscribe message admin setting is enabled. However, the {{team_unsubscribe}}
dynamic field will still populate your team unsubscribe message.
In the header, click Templates.
Find and select the template you want to update.
Enable the non-commercial email toggle under Template Settings.
When an unsubscribed person is selected, they’ll be highlighted orange.
In the header, click Compose. Find and select the desired non-commercial template.
Users will see a banner showing them they have selected a non-commercial email template.
Click Send.
The email will still be sent even if the person is unsubscribed.