When an unsubscribe is collected in Marketo Sales, we push it to Salesforce in real-time and update either of the Opt Out fields you have selected to sync with. If you’ve disabled the Salesforce sync, we will still push the unsubscribe over to the email opt out.
When you’ve enabled the unsubscribe sync (Step 3 below) you’ll be turning on the nightly sync. The sync occurs once a day around 8:00 pm PST. It will bidirectionally sync all unsubscribes in MSE/ToutApp with the Opt Out field in Salesforce.
Users can decide whether they want to sync their unsubscribes with the standard Email Opt Out field that Marketo can also sync with, or they can sync with the Marketo Sales Opt Out field so that Sales unsubscribes and Marketing unsubscribes can be differentiated.
Click the gear icon and select Settings.
Under Admin Settings select Unsubscribes.
Click the Integrations tab. Under Sync to Salesforce, enable the nightly sync.
Select the field you’d like to sync to.
|Sync to Salesforce Opt Out field||Selected by default, only updates Salesforce Opt Out field.|
|Sync to Marketo Sales Opt Out field||If you want to separate Sales and Marketing unsubscribes, choose this option to update additional Marketo Sales Opt Out field.|
Email Opt Out
Email Opt Out is a standard field in Salesforce that’s available to install from Salesforce. You need to be a Salesforce Admin to install it.
Go to Salesforce.com and sign in.
Click your username and select Setup.
In the quick find box search for either Contact or Lead. In this scenario we’re installing the field to the Contact page layout, but you’ll want to install for both person records.
Select Page Layouts.
Select Edit next to the page layout you would like to add the field to.
Drag and drop Email Opt Out into the page layout.
The Marketo Sales Opt Out field is a custom field that is available to users that have installed the Marketo Sales Customizations.
Once you have successfully installed the the Marketo Sales Customizations into Salesforce you will see the Marketo Sales Opt Out field available to you.