Sales Activity Glossary

In Sales Connect, when a seller: adds a lead to a sales cadence, sends them an email, or makes a call an activity, it will be logged under the Marketo activity history. Additionally, when the lead engages with emails, opens, clicks, and replies also get logged.

The activities below will be logged to Marketo from Sales Connect.

NOTE

These activities and attributes are available to be consumed from our REST and Bulk API.

Activities

Sales Activity Attribute
Send Sales Email Sent By
Source
Template ID
Open Sales Email Sent By
Source
Template ID
Clicked Sales Email Link
Sent By
Source
Template ID
Received Sales Email Received By
Source
Sales Email Bounced Details
Template ID
Email
Sent By
Received Sales Call Sales Call Made By
Sales Call Status
Sales Call Subject
Sales Campaign Name
Sales Campaign URL
Sales Phone Number Called
Source
Add to Sales Campaign Sales Campaign Name
Sales Call Status
Sales Campaign URL
Sent By
Source
Sales Campaign ID
Remove from Sales Campaign Sales Campaign Name
Sales Call Status
Sales Campaign URL
Sent By
Source
Sales Campaign ID

Descriptions

Attribute Description
Details Bounce error message detail.
Email Email address that bounced.
Link URL that was clicked.
Received By Email address of the person who sent the email.
Sales Call Answered By Name of person who answered the call.
Sales Call Duration Length of call in seconds.
Sales Call Made By Email address of sales person who made the call.
Sales Call Recording URL URL of call recording.
Sales Call Status Will save the final call status of the call which includes: completed, no answer, cancelled, failed.
Sales Call Subject Call outcome that's selected by a sales user in the dialer.
Sales Campaign ID Unique ID for Sales Campaign asset in Sales Connect.
Sales Campaign Name Name of Sales Campaign.
Sales Campaign URL Sales Connect URL for Sales Campaign.
Sales Email Subject Subject line of email.
Sales Phone Number Called Phone number called by Sales.
Sales Template Name Name of email template in Sales Connect.
Sales Template URL Sales Connect URL for email template.
Sent By Email address of the person who sent the email.
Source Source of the activity. Will be set as "Tout" for Sales Connect activities.
Template ID When the source is Tout, the Template ID will be the Marketo Sales Connect Template ID. Use this to target a specific template instead of subject line, which could exist in multiple templates.

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