Define an Audience by Importing a List define-an-audience-by-importing-a-list
Once you’ve created an email program, you’ll want to tell it who to send the email to. You can do this by creating a smart list or by importing a list. Here’s how to accomplish this by importing a list.
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Go to Marketing Activities.
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Select your email program and then click Import List under the Audience tile.
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The list import window opens, click on Browse and select the file you want to import. Once you have selected your list of people, click Next.
note caution CAUTION Make sure the list is encoded UTF-8, UTF-16, Shift-JIS, or EUC-JP, and does not exceed 50MB in file size. -
Verify that the fields in your file are mapped correctly and click Next.
note tip TIP Marketo will remember the mappings for future imports! -
Enter a Name for your list and click Import.
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Once the import is done, go back to the main program tab. You’ll see how many people will qualify.
- Unsubscribed
- Marketing Suspended
- Blocklisted
- Email Invalid
- Empty Email
Fantastic! Now it’s time to choose an already existing email or to create a new email to send to these people.