Define Values in a Radio or Selected Field in a Form

Once you’ve set a field type to be a radio button or select type, you’ll want to define the values the user can pick from. Here’s how.

  1. Go to Marketing Activities.

  2. Select your form and click Edit Form.

  3. Select the field and click Edit.


    The first and default value is always “Select…” Feel free to edit that. If you change the default radio button to another row, “Select…” will not show up as a choice in the form.

  4. Click to add your value.



    Display Value: What is shown to the visitor.

    Stored Value: What is recorded in Marketo.

  5. Add as many values as you need, then click Save.


    If you don’t enter a Stored Value, Marketo will use the Display Value and store that.


    Click Advanced Editor to copy/paste a list of values if you want. It can be a real time saver.

  6. Click Finish.

  7. Click Approve and Close.

Super work! You’re doing really well.

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