Create an Event with the Marketo ON24 Adapter create-an-event-with-the-marketo-on-adapter
You should be familiar with the building blocks and the recommended sequence for creating Events in Marketo. You should also have working knowledge of the following Marketo concepts:
- Marketo Programs as well as Events, and the differences between them
- Channels
- Local Assets
- Child Campaigns and Program Statuses
Prerequisites prerequisites
The following are required to use the Marketo ON24 integration:
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Subscription to ON24 webcasts - If you do not have a current subscription, contact ON24 directly. NOTE: ON24 Hosted Edition is required. ON24 Event Management is not required.
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Administrator rights to ON24 - You’ll need this to use this connector and create guests in the ON24 system.
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ON24 connection credentials - You’ll need to enter this information into Marketo to enable the integration: Username, Password, Client ID, and Client Key. Contact your ON24 Account Manager or ON24 Support if you need help with your credentials.
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Registration form - Use a Marketo form or a non-Marketo form along with the proper API to ensure registration data and registrant info is passed to Marketo.
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Registration child campaign - A registration child campaign in your Marketo Event must be created and configured properly for your Event Partner integration to work.
Process Flow process-flow
Follow these steps to create an Event with the Marketo On24 Adapter: