Create an Event in Marketo

A Marketo event tracks the progression of your people through a program. It pushes registration information and pulls attendance information using the ON24 adapter. The event captures the status of your people as they progress through it.

Here’s how the data is exchanged:

When you create the Marketo event, select Webinar as the Channel type. You can edit this channel in Admin, as well as create a new channel. If you create a new channel, it must be of the type Event with Webinar for the integration to work. See Create a Program Channel for more information.

Your next step is to configure event settings and sync Marketo with your webinar.

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